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The all-new GL8 Lu Zun arrives with a "Luxury Gold Badge," taking the MPV king to the next level.

As the best-selling and most well-known MPV series in Buick's history, the GL8 Land尊 is a benchmark model that leads the development of the luxury MPV segment.

On October 31, SAIC General Motors Buick brand announced the official launch of the luxurious golden badge MPV—the all-new GL8 Land尊, available in three seven-seat variants: the Xiang享 Edition, the Zhi享 Edition, and the Zun享 Edition, with prices ranging from 269,900 to 339,900 yuan.

“This is the first time we have set the entry-level price of the Land尊 at 269,900 yuan, allowing users across China who have an interest in MPVs to experience the luxury and comfort that an MPV can offer,” said Xu Haitao, Deputy General Manager of SAIC General Motors, at the launch event.

It is reported that the all-new GL8 Land尊 inherits Buick's extensive expertise in the MPV field, establishing the "gold standard" for the industry with its comprehensive focus on design, comfort, quality, intelligence, and safety, marking a new evolution for the MPV king. The new model will lead the luxury standards in its segment with over 25 upgraded product advantages, fully meeting the all-scenario transportation needs of high-end users.

The all-new GL8 Land尊 boasts an optimal body size, measuring 5219×1878×1807mm with a wheelbase of 3088mm, providing both a spacious and comfortable passenger area and ample storage space, while ensuring ease of navigation through narrow city roads and parking in basements.

In terms of design, the all-new GL8 Land尊 features an exterior that continues the Buick PURE Design family styling, seamlessly blending Eastern landscapes, modern aesthetics, and digital technology. Its new uninterrupted light bar and split headlights produce a high-quality piano light curtain effect and offer six intelligent lighting modes, while the nearly two-meter-long light strip spans the front, echoing the crystal-clear LED taillights, providing exceptional visibility at night. The integrated hidden door handles pop out automatically when users approach the vehicle, complemented by dynamic lighting accents and illuminated running boards, exuding elegance in every interaction. The two side doors also feature a thoughtful two-step design, making it easy for elderly passengers and children to enter and exit the vehicle comfortably.

Stepping into the golden badge cabin, the luxury features of this vehicle are uncompromising, making family travel more refined. The new model maintains the classic seven-seat layout of MPVs, with the second row equipped with newly developed Nappa leather aviation seats that meet users’ stringent demands for top-tier luxury seating—"soft upon initial sit, comfortable for long-term use, and maintains its shape for ten years." The third row not only offers class-leading spaciousness but also features newly upgraded electric adjustment and one-touch folding capabilities for the seatbacks, along with side window sunshades to provide thoughtful care for every passenger. The interior space is optimized for maximum efficiency, ensuring that children do not need to bend down and adults do not hit their heads. The trunk offers flexible capacity, ranging from 521L to 1650L.

Class-leading spaciousness in the third row, with electric backrest adjustment and one-touch folding capabilities, features side window sunshades

The new vehicle also uniquely features a 15.6-inch rear cabin smart display, which is a ceiling-mounted screen that supports five levels of electric adjustment and manual adjustment ranging from 0 to 150 degrees, providing the best viewing angles whether seated or reclined, creating a multifunctional mobile space for meetings, movie viewing, and gaming.

Additionally, the vehicle is loaded with luxury amenities, including the only 12 high-performance Bose speakers in its class, offering passengers an immersive auditory experience; three-zone independent smart air conditioning, a co-pilot "boss" button, luxurious folding snack tables, iKey mobile keys, and more are all included.

Class-exclusive 15.6-inch rear cabin smart display, comfortable for both seated and reclined views, perfect for video and gaming

The all-new GL8 Land尊 also enhances its library-level quietness, with the front triangular window and front and rear door windows equipped with 5mm double-layer acoustic glass, combined with three layers of door seals and comprehensive soundproofing throughout the body, powertrain, and chassis, creating a serene golden badge space.

The smooth comfort of the GL8 leaves a lasting impression on anyone who rides in it, primarily due to the deep experience in chassis tuning. The all-new GL8 Land尊 features a luxury MPV-specific chassis that excels in core comfort metrics, surpassing competitors, truly achieving a smooth ride at high speeds, no wobbling on bumpy roads, and no shaking on rough surfaces.

Complementing the luxury chassis, the all-new GL8 Land尊 is equipped with the eighth-generation Ecotec 2.0T variable displacement turbocharged engine and the 9-speed HYDRA-MATIC intelligent transmission—a "dual top-rated" power combination capable of delivering a maximum power of 174kW and a maximum torque of 350 Nm, further enhanced by a 48V mild hybrid system. Whether it’s launching or climbing uphill, or overtaking at high speeds, there’s no anxiety of a small engine pulling a big vehicle.

The new model offers more than ten L2-level intelligent driving assistance functions, including LCC intelligent lane centering and ACC full-speed adaptive cruise control, and is equipped with a DOW door-opening warning, 360-degree HD panoramic imaging, transparent chassis, HD streaming internal rearview mirror, capacitive sensing steering wheel, and other high-tech safety features, along with 24-hour online OnStar remote assistance to ensure the safe travel of the family.

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