On January 16, Baojun brand teamed up with Bazaar Art to hold the first "Enjoy Art Night" of the year, launching the new design concept "Chasing Wind Aesthetics" and the brand's first smart and ultra-comfortable flagship family car - Baojun Enjoy.

According to reports, Zhuifeng was the first of the seven steeds of Qin Shihuang, a divine horse with both strength and beauty. Xiangjing is the latest masterpiece of the "Zhuifeng Aesthetics" design concept, inspired by the wind, symbolizing the advanced spirit of "chasing the wind and the sun". Baojun Xiangjing draws on the proportions of horses to shape the body posture, showing elegant beauty when static, and agile and elegant posture like a running horse when dynamic.

Thanks to the 2.5-meter-long sloping back design, Baojun Xiangjing has a 476L trunk volume, which can accommodate up to 6 20-inch suitcases. It is beautiful and practical. Its ice-breaking hidden door handle has an external thrust of up to 200N and can break 6mm thick ice, solving the pain points of users' winter travel.

The Baojun Xiangjing EV version adopts the family-style meteor headlight design, with distinct lighting effects, showing a proud and galloping posture. The Baojun Xiangjing PHEV version is equipped with lightning headlights, the shape of which is inspired by the light and shadow of lightning, showing dynamism and personality. The entire series is equipped with high-level intelligent driving as standard, and the intelligent driving running lights are full of ritual sense.

Under the development concept of human-horse integration, the five car colors are also inspired by ancient famous horses, such as "Zhao Ye Bai" of Emperor Xuanzong of Tang Dynasty and "Wu Zhui Hei" of Wu Zhui, the mount of Overlord Xiang Yu. BASF customized two paint colors exclusively for Baojun Xiangjing - Yu Ding Yellow and Xiang Lin Purple. Among them, "Xiang Lin Purple" adds three special pearlescent particles, allowing the paint surface to change with the angle of light and shadow. "Yu Ding Yellow" uses a large amount of high-cost yellow pearlescent powder, which has been developed for 12 months and has been sprayed and debugged on the actual car for up to 29 times, showing elegance and brilliance in the sun.