In order to expand its market share in China, Porsche's channels in China are being renewed and upgraded.

As Porsche's first direct-sale store in China, Porsche Centre Shanghai Pudong recently reopened, becoming the first result of Shanghai's "Ruijing Plan". The "Ruijing Plan" aims to bring a new retail experience to car owners and Porsche enthusiasts by optimizing the dealer network, improving customer experience, and promoting the integrated online and offline sales model.

Porsche Centre Shanghai Pudong built with the concept of “Ruijing Plan”

The modular combination areas of the "Ruijing Plan" include personalized configuration area, vehicle delivery area, racing space, children's playground, massage area, club gallery and other special areas, thereby building a social and immersive brand space for Porsche owners, fans and followers.

Porsche Centre Shanghai Pudong Customer Negotiation Area

Alexander Pollich, President and CEO of Porsche China, said: “Porsche Centre Shanghai Pudong is the brand’s first directly-operated store in China and carries great significance. This renovation and upgrade will undoubtedly inject new vitality into it. While enriching the customer experience in the store, it will also help us gain a deeper insight into market dynamics and respond to customer needs more accurately and quickly.”

Porsche Centre Shanghai Pudong Personalisation Area

Since entering the Chinese mainland market in 2001, the Porsche brand has always been committed to bringing the sports experience and innovative spirit advocated by the brand to every Chinese customer who is eager for challenges and pursues perfection.

​​​​​​​​Faced with a complex market environment and severe challenges of industry transformation, Porsche China follows the strategy of "quality over quantity" and proactively optimizes the layout of its retail network, striving to improve the operational efficiency of the dealer network and create a luxurious and omni-channel customer experience.

2025 is a year of both challenges and opportunities. Porsche will bring more new models and products for the Chinese market, as well as a series of community activities focusing on emotional driving experience, to further meet Chinese consumers' expectations for ultimate sports cars and promote the development of Chinese sports car culture.