On April 25, the Beijing International Auto Show opened again after a lapse of four years.
Xiaomi Motors participated in the Beijing Auto Show for the first time, and founder Lei Jun's auto show debut was extremely popular. He revealed at the 2024 Beijing International Auto Show that 28 days after the official release of Xiaomi SU7, the number of orders locked was 75,723 units, and 5,781 units had been delivered, setting a new brand delivery record.
Xiaomi CEO Lei Jun speaks at a press conference at the Beijing Auto Show on April 25, 2024.
As a top figure in the automotive industry, Lei Jun's appeal at this auto show exceeded that of celebrities. The Xiaomi Auto exhibition hall and Lei Jun's visit were crowded with people. Many media people said that they had not seen so many people at an auto show for a long time.
Some media people also complained about this, saying that wherever Lei Jun and Zhou Hongyi went, it was like a "fan meeting". The focus of everyone's attention was on people rather than cars and technology, resulting in this auto show being like a performance art exhibition of Lei Jun and Zhou Hongyi in green and red clothes, and no longer a auto show.
According to data released by Xiaomi, among the locked-in users, female direct purchasers accounted for 28%. According to preliminary research, considering the situations of gifting or buying for family members, it is estimated that female car owners will account for 40%-50%. In addition, among the locked-in users of Xiaomi SU7, BBA users accounted for 29%, and Apple users accounted for as high as 51.9%. In addition, according to Xiaomi's research, many Apple mobile phone users are also users of Mijia products.
It is reported that Xiaomi SU7 will accelerate delivery, service and OTA in 2024. The standard and Pro versions originally scheduled to be delivered at the end of April will be brought forward to April 18, the Pro version will be delivered at the end of May, and the delivery is expected to exceed 10,000 units in June. In 2024, the annual delivery target of Xiaomi SU7 has been raised to 100,000 units.
In order to improve delivery speed and quality, Xiaomi Auto is accelerating site selection and store opening. It is expected that by the end of 2024, Xiaomi Auto sales and service outlets will cover all provincial administrative regions in the country. It plans to open 219 sales stores in 46 cities and 139 service centers in 82 cities.
In addition, Xiaomi Motors plans to conduct the first OTA after the release of the new car in May, launching wireless CarPlay functions, end-to-end valet parking and other intelligent driving experiences. The second OTA will be conducted at the end of May, and the 1.2 version will officially release the city NOA function, which will be first launched in Beijing, Shanghai, Guangzhou, Shenzhen, Hangzhou, Suzhou, Nanjing, Chengdu, and Xi'an, and will be launched nationwide in August.
