With the rapid development of technology, smart cars have become a new trend in future transportation.
Against the background of this era, Huawei's smart car solution BU, after bringing the Hongmeng cockpit experience to the "ceiling" level, is ready to break the "ceiling" again, this time anchoring smart driving.
On April 24, the day before the opening of the 2024 Beijing Auto Show, Huawei's smart car solution conference was held in Beijing. The new smart car solution brand-Huawei Qiankun was released on-site, bringing the newly upgraded "Qiankun ADS" and "Qiankun" Solutions such as "Car Control" and "Qiankun Car Cloud".
The birth of this new brand with smart driving as its core not only represents Huawei's major breakthrough in the field of smart driving, but also an important part of its strategic layout. Together with Hongmeng Cockpit, it forms a solid cornerstone of Huawei's smart car solutions.
The name Qiankun has a profound meaning. Qian, representing the sky, symbolizes Huawei’s foresight and indomitable spirit in intelligent driving technology; Kun, represents the mountain, symbolizing Huawei’s stable position in the field of intelligent driving like Kunlun Mountain.
Jin Yuzhi, CEO of Huawei Smart Car Solutions BU, explained that "breaking the sky upwards" is actually a requirement of Huawei for its internal product line. "This is a vivid metaphor, using "breaking the sky" to describe leading industry standards."
At the same time, Hongmeng Cockpit has also announced another evolution. With its all-round upgrades and the integration of cutting-edge technology, it will push personalized services and immersive experience to new heights. The new generation of Qianwu engine, Qiankun audio and the strongest in-car ecology and other innovative technologies have successively appeared, bringing users unprecedented intelligent experience and audio-visual enjoyment.
The dual-brand strategic layout of Qiankun and Hongmeng cockpit demonstrates Huawei's great ambition to become an incremental component supplier for intelligent connected vehicles. As Jin Yuzhi said: "In the future, Qiankun Zhijia must be top-notch, and the Hongmeng cockpit must be overwhelming." These two brands are like Huawei's right-hand arms, jointly supporting Huawei's grand blueprint in the field of smart cars.
In the long run, the release of the Qiankun brand will not only comprehensively demonstrate Huawei's own hard power, but may also have a profound impact on the entire intelligent driving industry.
First of all, from the perspective of industry leadership, the launch of Huawei Qiankun has set a new benchmark in the global intelligent driving field. The debut of core technologies such as Qiankun ADS 3.0 demonstrates that Huawei's research and development of intelligent driving technology has not only surpassed the existing market, but is also expected to lead the future intelligent driving trend. With its profound technological accumulation and forward-looking market insights, Huawei is driving the entire industry to develop in a higher-level, more intelligent direction.
Secondly, in terms of market share, the release of Huawei Qiankun is expected to further expand market share and promote the upgrading and transformation of the entire automotive industry in the next few years.
2024 is regarded as the first year of large-scale commercialization of smart driving, and the release of Huawei Qiankun is like a generous gift for this purpose. It is reported that Huawei has successively launched in-depth cooperation with many leading car companies such as Dongfeng, BAIC, Deep Blue, Chery, etc. in the automotive industry to jointly promote the popularization and development of intelligent driving technology. This year, there will be a number of cooperative models equipped with Qiankun intelligent driving technology. come out. Through in-depth cooperation with a number of car companies, Huawei has not only expanded its market share, but also injected new vitality into the development of the entire intelligent driving industry chain.
Huawei Qiankun gave a clear answer to the question of how to help car companies build good cars in the future. By providing advanced intelligent driving technologies and solutions, Huawei helps car companies create more intelligent, safer and more efficient car products. On the one hand, this cooperation model enhances the competitiveness of car companies, and on the other hand, it brings a better driving experience to consumers. At the same time, Huawei also provides a more convenient and considerate service experience by providing full-cycle smart car cloud services.
"Intelligence is the next century-old revolution in automobiles. This is the general trend." Jin Yuzhi mentioned that Huawei released the Qiankun smart car solution, which aims to bring intelligence into every car and lead the second century-old revolution in global automobiles. Revitalize China's automobile industry.
According to reports, since the establishment of Huawei Smart Car Solutions BU in 2019, the cumulative investment in R&D has exceeded 30 billion yuan, and the number of R&D personnel has reached 7,000. It is currently in a period of rapid growth. In 2023, more than 3 million sets of smart components will be shipped. There are 7 strategic cooperation models on the market. More than 300 upstream and downstream partners in the industry chain have been developed. The number of vehicles equipped with Huawei's smart driving system this year is expected to exceed 500,000 vehicles.
As the global automobile industry transforms toward intelligence and electrification, China's automobile industry is facing unprecedented development opportunities. As a representative of China's high-tech enterprises, Huawei has realized the layout of the dual-brand strategy of Huawei Qiankun and Hongmeng Cockpit through continuous innovation and technology research and development, injecting new momentum into the entire intelligent driving industry, and is expected to contribute to the Chinese automobile industry on the international stage. gain reputation.
Jin Yuzhi mentioned that "the two brands of Qiankun Zhijia and Hongmeng Cockpit complement and promote each other, and together constitute Huawei's strong competitiveness in the field of smart car solutions." Looking forward to the future, Huawei Qiankun will continue to lead intelligent driving technology to new heights with the courage and determination to "break the sky" and help the global automotive industry usher in a more intelligent, safer, and brighter future.
