On May 20, Great Wall Motors CGO (Chief Growth Officer) Li Ruifeng disclosed on social media that Great Wall Motors Chairman Wei Jianjun once again criticized the marketing work of Haval H6, "criticizing us for not understanding marketing at all, having no user thinking, and having no idea what users care about."
Li Ruifeng quoted Wei Jianjun as saying: "If the marketing team continues to use the old marketing methods and does not pay attention to the real needs of users, then all the money invested will be wasted and the final result will be nothing."
In this regard, Li Ruifeng reflected on the following three aspects: First, from watching to entering the game, Wei Jianjun has stepped into the spotlight, but the team has not kept up; second, the market no longer has "lying down to win", Haval H6 once enjoyed the dividends of the market boom, but also lost the driving force for reform and innovation; third, change starts from clearing out. The most needed change at present is to implement "comprehensive To C".
It is reported that since its launch in 2011, Haval H6 has gone through three generations of models and has been the sales champion in the Chinese SUV market for 108 consecutive months. In December 2021, Haval H6 sold 80,495 units in a single month, setting a single-month sales record in China's automobile consumer market.
However, the latest data shows that in April this year, the sales volume of Haval H6 has dropped to less than 10,000 units, and its ranking in the overall SUV market has also slipped to outside the top 20. Currently, the top spot in the Chinese SUV rankings has been taken by BYD Song PLUS.
