On July 3, Xiaopeng MONA M03 made its global debut.
He Xiaopeng, chairman of Xpeng Motors, talked about the positioning of this car in the live broadcast room. He said that at present, the car market within 200,000 yuan accounts for nearly half of the industry's market share, and the standard A-class sedan has become the mainstream choice for family users. However, many A-class cars have to be sold to both B and C, so it is rare to see A-class cars with personality.
Not only that, He Xiaopeng pointed out that in the A-class car level, many manufacturers' electric cars are "converted from oil to electricity" because this price range is very sensitive to cost, and it is too expensive to develop a native platform exclusively for this level of car.
Therefore, in He Xiaopeng's opinion, it is extremely difficult to make a Class A electric car affordable, fun, and high-quality. Xiaopeng MONA M03 is designed to be such a car.
According to him, the MONA M03 project was launched four years ago, with a cumulative R&D investment of several billion yuan. The purpose is to allow the "Internet generation" who are gradually becoming the mainstream consumers to own a car that combines good looks, a sense of technology and transcends the attributes of a means of transportation.
At the debut conference, JuanMa Lopez, a well-known designer who had worked for Lamborghini and Ferrari, also made his first public appearance after joining Xiaopeng Motors.
It is reported that Xiaopeng MONA M03 adjusts the body proportions with quantitative aesthetics to create an extremely low-lying wide-body coupe posture.
The lines of the whole vehicle are full of technology. The "010" digital star-shaped light group on the front face echoes the taillights, subverting the traditional design. The "binary" concept is a tribute to the AI era.
Behind the innovative design is Xiaopeng Motors' technological innovation and uncompromising spirit.
Products under 200,000 yuan rarely talk about wind resistance, but Xiaopeng MONA M03 has incorporated the concept of low wind resistance into the manufacturing process from the beginning of its design. The entire series is equipped with the same AGS fully fusion active air intake grille as a supercar, and has undergone 10 wind tunnel tests for more than 100 hours, achieving a drag coefficient of Cd0.194.
According to information previously released by the manufacturer, the biggest features of the MONA series are AI and intelligent driving. At the press conference, He Xiaopeng revealed that the intelligent driving capabilities of MONA 03 will be "the best in its class."
At the same time, He Xiaopeng clarified the online speculation that MONA M03 would cooperate with Didi as an online car-hailing vehicle. He said that MONA 03 would not launch a "taxi version" and "we hope it will be a trendy model that expresses individuality."
