On July 6, the new electric MINI Cooper was officially launched on the market, specially designed for urban people who love life.
It is reported that the new car will meet the happiness and joy needs of MNI users with a high "happiness-price ratio". Four models are available, namely Big Player, Classic, Artist and Racer, priced at 189,800 yuan, 209,800 yuan, 239,800 yuan and 259,800 yuan respectively. The four models have their own characteristics, from passionate racing to bright fashion, further adding personality. A 1/65 limited edition is also available, priced at 266,800 yuan.
The all-new electric MINI Cooper continues the MINI genes to the greatest extent, with MINI's iconic round elements and body proportions: the outline is flexible and compact, and the more extreme "four-wheel four-corner" layout emphasizes both the sporty style and the modern urban positioning.
MINI's unique small car with large space also provides a more relaxed sitting posture. The 54 kWh H-type lithium-ion high-voltage battery pack layout allows passengers to raise their heads, put their feet down, and support their legs, without the awkward sitting posture of ordinary electric vehicles.
At the same time, the new model has achieved a "smart" leap in the field of digitalization, creating a unique MINI human-computer interaction. The most eye-catching thing in the car is the industry's first circular OLED central control screen, which has a unique appearance and more vivid colors. The diameter of 240 mm is just right, and the ultra-thin screen is exquisite and sturdy.
The interface of the ninth-generation MINI operating system fills the entire round screen, and all elements are highly adapted to the round screen. It is easy to operate and comfortable to look and feel like a smartphone, and is full of MINI characteristics. In addition, there are seven immersive "MINI Experience Modes" to choose from, which not only adjust the vehicle performance, but also incorporate the new MINI sound world, as well as the cleverly arranged light and shadow.
It is worth mentioning that the two-way car projector on the dashboard won the "Las Vegas Consumer Electronics Show CES Innovation Award" for its ingenious design. It will actively cooperate with seven modes and automatically capture the center color of the round screen to match various projection styles.
Accompanying it is MINI's first intelligent personal assistant, the cute pet dog Spike, as well as clever ideas everywhere, such as taking selfies in the car and uploading the round screen as wallpaper, rubbing the round screen with two fingers while playing music, etc., which will make MINI more fun.
From Monte Carlo to Dakar, MINI has won numerous laurels in the past 65 years and brought the driving experience of karting to the road, conquering the track and the hearts of fans.
As a typical "urban kart", the new electric MINI Cooper carries forward the racing gene, brings overall unique advantages through little differences, and allows users to easily enjoy the full fun of driving a kart.
The interesting MINI is waiting for interesting souls to jointly defend the brand spirit, be independent and move forward firmly.
