
With Yu Chengdong's overflowing confidence that "I am absolutely worthy of those four words" and Zeng Yuqun's "Learn math, physics and chemistry well, and you will not be afraid to travel around the world", the "third realm" of Hongmeng Intelligent Travel - Enjoy World S9 is here.
On August 6, the Xingjie S9 was launched. There are two versions of the new car. The official suggested retail price of the Xingjie S9 Max is 399,800 yuan, and the official suggested retail price of the Xingjie S9 Ultra is 449,800 yuan. This price is lower than the outside world's expectations.
It is reported that the design concept of Xiangjie S9 is derived from Huanyu, following the aesthetic principle of "extreme, pure and simple". The new car comes with five exterior colors such as "Huanyu Red" and "Xinghui Gold", with iconic Galaxy headlights and luxurious Xinghui forged wheels. The new car adopts hidden water cut design for the first time, with intelligent electronic exterior rearview mirrors, flat side windows, etc., realizing the integration of luxury and technology while achieving an extremely low wind resistance of 0.193cd.

Overall, the appearance of this car is aimed at the "78S" of the luxury brand BBA, especially the rims with countless spokes and the through-type taillights that are somewhat similar to the Lincoln Continental. It focuses on a sense of administration and stability, which is a bit "disconnected" from the technological avant-garde feel of the front of the car.
Inside the cabin, the Xingjie S9 adopts a central symmetrical design structure, and all seats are equipped with Nappa leather as standard, and natural solid wood is used to create a natural beauty. The four exquisite interior colors of White Sand Apricot, Creamy White, Amber Brown and Midnight Black are also the main colors of simplicity, elegance and calmness.
Although the style is calm, but in accordance with the tone of Hongmeng Zhixing, the configuration must be "exaggerated".
The new car is positioned as a luxury flagship sedan with a wheelbase of 3050mm. This time, Huawei applied the rear zero-gravity seats to the sedan category for the first time. The seats support 12-way electric adjustment, with a waist angle of up to 108° and a knee angle of up to 128°. With a 429mm ultra-wide leg rest, it can meet the needs of human relaxation. The rear-row exclusive touch screen can support stepless folding between 0°-45°, and users can use the armrest screen to turn on the theater mode, nap mode and super privacy mode with one click.

Thanks to the presence of the giant projection screen in the back row, the viewing experience of the Enjoy S9 has been further improved. Car screens are not uncommon, but this car has made the screen "car-grade", which is a bit advanced. The projector is combined with a 32-inch liftable projection screen and a 25-unit, 2080-watt total power speaker to create a cinema-level viewing experience.

In addition, the HarmonyOS 4 equipped with the Enjoy S9 has made breakthroughs in personalized gameplay, efficiency, intelligent capabilities, fluency, security and privacy, making human-vehicle interaction more efficient and convenient.
In terms of mechanical quality, the Enjoy S9 has also spent a lot of effort. It adopts a front double wishbone and rear multi-link independent suspension, an integrated design of front and rear springs and shock absorbers, and a five-speed height-adjustable air spring CDC continuous damping control system as standard, with the aim of balancing comfort and controllability.
According to the introduction, the new car's 100km/h-0 braking distance is 32.77 meters, and the moose test score reaches 81.4kph. The Xiangjie S9 is also equipped with the exclusive Tuling platform for D-class sedans, based on the HUAWEI IDVP intelligent car digital platform, through the multi-modal fusion perception system, HUAWEI DAT dynamic adaptive torque system, and HUAWEI XMOTION intelligent body collaborative control system, to achieve a comfortable and smooth driving experience.
In terms of power, the Xingjie S9 is equipped with a new 800V high-voltage silicon carbide platform, and the four-wheel drive version accelerates from 0 to 100 km in 3.9 seconds. It is a bit of a show to achieve this level of acceleration for a large executive sedan. According to the data, the new car's comprehensive power consumption per 100 kilometers is only 13.2kWh, which is a very low energy consumption, reaching the level of electric cars such as Volkswagen ID.3, which shows that its electric drive system efficiency and BMS are quite excellent.
As a core supplier, Zeng Yuqun, chairman of CATL, introduced on the spot that it has built the industry's thinnest 800V, 100 kWh battery for the Enjoy S9. The CLTC comprehensive range can reach up to 816km. Combined with the 800V high-voltage fast charging platform, it can increase the range by 200 kilometers in 5 minutes.
The biggest highlight of Hongmeng Intelligent Driving is its intelligent driving. In the Enjoy S9, intelligent driving has undergone a further qualitative change. It is the first model of HUAWEI ADS 3.0 advanced intelligent driving system. The whole series is equipped with 192-line laser radar as standard and is the first to apply the end-to-end new architecture. It can be driven around the country.
Not only that, its first parking space to parking space intelligent driving function opens up the full scene connection from parking lot to public road, public road to park, and park ground to underground.
The parking capability of Xiangjie S9 has been upgraded. It can park as soon as obstacles are removed, without having to get on and off the car repeatedly. It also supports remote one-click parking in and out, which is more convenient and safer. In addition, Xiangjie S9 parking chauffeur is officially commercialized. After arriving at the destination, people can get off and leave, and the vehicle will park automatically, solving the pain points of finding a parking space and wasting time, and the parking is leading across generations.
These functions are advanced, but they are not difficult to implement. It is recommended that traditional car companies that are trying to catch up with Chinese new forces can learn from them, at least luxury car companies that are not so sensitive to costs can learn from them first.
In terms of active and passive safety, the Xingjie S9 is also very generous. The new car is equipped with CAS 3.0, the forward AEB supports the recognition of pedestrians and vehicles crossing diagonally outside the lane, and the new road adaptive AEB is added. The first enhanced automatic emergency steering eAES system changes from only braking or only changing lanes to changing lanes while braking.
In terms of the luxury of the configuration, this car is almost impeccable, but the positioning of a luxury flagship sedan makes people worry that it is unlikely to be as popular as the Q series. It uses the price of "56E" to give the product strength of "78S", undoubtedly trying to capture both groups of potential users. However, considering that the proportion of avant-garde technology experts among luxury executive sedan users should not be high, it is more likely that users who already own traditional luxury executive sedans will buy it as a trial. Therefore, it will take some time for it to truly seize the minds of executive sedan users.
Looking at the entire press conference, compared with the confidence of the two "partners", BAIC Group was a little low-key in this cooperation. Zhang Jianyong, the new chairman of BAIC Group, only expressed his importance by saying "all in Enjoy World" and did not throw out any "golden words" other than that.

In fact, BAIC's contribution to the Enjoy S9 is mainly "world-leading intelligent manufacturing". BAIC New Energy, a subsidiary of BAIC Group, has won the sales champion in China's new energy market for seven consecutive years, but has not maintained its lead in the new era of smart electric vehicles. On the contrary, BAIC New Energy, which currently focuses on the mid-to-low-end market, and Arcfox Auto, which targets the high-end market, have not made outstanding achievements in their respective fields.
When Zhang Jianyong said "ALL IN Enjoy the World", the outside world couldn't help but wonder, what will happen to Arcfox Automobile, which was originally highly anticipated?