The National Day Golden Week is just around the corner, and travel demand is steadily rising. As a convenient and flexible way to travel, self-driving is becoming increasingly popular with families. Recently, Mobil 1 Car Care partnered with thousands of stores nationwide to launch the first “Car Care Carnival,” introducing three new professional maintenance packages and collaborating with Luckin Coffee to present the “Power Up Limited Gift Box.” With multiple surprise benefits, this initiative ensures consumers can travel without worries.
Introducing Three New Maintenance Packages
Leveraging the rich legacy of the Mobil brand in vehicle power systems, Mobil 1 Car Care has launched the “Premium Mini Maintenance Package,” providing comprehensive care to awaken the vitality of vehicle engines. This package includes not only 30 safety inspections, original Mobil oil products, and high-quality oil filters, but also offers custom car decals among other exclusive privileges, ensuring the safety of drivers and setting the stage for a pleasant journey.
Additionally, maintenance packages focused on vehicle transmissions and fuel systems have also been fully launched. By promoting maintenance over repairs, these packages aim to improve fuel efficiency, providing heartfelt protection for drivers to travel worry-free.
Teaming Up with Luckin for Exciting Offers
The Car Care Carnival brings upgraded benefits. In addition to creating diversified service offerings, Mobil 1 Car Care is making online and offline efforts to explore new ways of car maintenance through a series of events and rich perks, genuinely giving back to consumers for their support and appreciation.
During this event, Mobil 1 Car Care collaborates with Luckin Coffee to introduce the “Power Up Limited Gift Box.” Experience the invigorating effects of coffee while restoring your vehicle's vitality – a double dose of energy that brings lasting vitality. Customers visiting the store not only enjoy professional vehicle maintenance services but also have the chance to savor Luckin Coffee, making wait times for car maintenance enjoyable and leisurely. Moreover, those who experience the oil maintenance service can participate in an online lottery for a chance to win limited gift boxes and other exciting prizes like Ctrip hotel cards.
Power Up Limited Gift Box
At the same time, Mobil 1 Car Care is launching a “Professional Experts Power Up” challenge on Douyin, encouraging vehicle owners to visit the store to experience the services and share their Douyin videos, competing for cash and traffic rewards.
National Competition Showcasing Professional Services
With reliable services, customers can feel more at ease. Concurrent with the Car Care Carnival, Mobil 1 Car Care is launching the “Mobil 1 Service Challenge” across select stores nationwide. From service environment to processes and details, dozens of assessment criteria are set to ensure service quality, guaranteeing the utmost experience for consumers.
This is the second national service quality competition organized by Mobil 1 Car Care, which places a greater emphasis on authentic feedback from consumers. Customer reviews published across major platforms will serve as a key basis for scoring in the competition. This scoring mechanism not only reflects Mobil 1 Car Care’s brand philosophy of “Focusing on cars, caring more about you,” but also establishes a foundation for creating a virtuous cycle among technician professionalism, store services, and consumer experience.
It is understood that the first Car Care Carnival by Mobil 1 Car Care will continue until after the National Day holiday, aiming to meet the flexible needs of every vehicle owner and offer comprehensive care for their cars. In the future, the brand will continue to drive superior maintenance experiences with professional strength and quality service, safeguarding every journey and ushering in a worry-free travel experience.