When the downward trend of home appliance retail business became unstoppable, Huang Guangyu, the founder of Gome Group, decided to "strike gold" in the automobile distribution industry.
On December 28, the Gome Auto Market Strategy Conference and Ecological Partner Conference was held in Beijing. Gome Holdings Group announced its entry into the automobile distribution industry and launched the "Gome Auto Market", an all-domain operation platform for automobile distribution.
According to reports, "Gome Auto Market" is an intensive sales model with "venue" as the core, integrating display, experience, sales and delivery, and implementing a "three-step" strategy. The first phase is mainly to build the first pilot new comprehensive auto market, build a live auto sales center, and develop an online auction platform for used car exports. The first Gome Auto Market Smart Auto Experience Hall located in Xibahe, Beijing is ready to go, and plans to bring together about 30 new energy vehicle brands in the future.
The second phase is to expand offline service formats for used car exports and create an integrated domestic and foreign trade automobile trading chain; expand Beijing's comprehensive stores and online customer acquisition operation models to other core cities across the country; the third phase's goal is to launch after-sales businesses such as automobile battery recycling, explore financial means to provide manufacturers with vehicle asset management solutions, and carry out cross-industry and part-time operations in multiple formats in all directions, further building the tangible automobile market into a benchmark trading service complex.
Wang Xia, Chairman of the Automotive Industry Branch of the China Council for the Promotion of International Trade
Wang Xia, Chairman of the Automotive Industry Branch of the China Council for the Promotion of International Trade, said in his speech at the conference: Electrification and intelligence are called the first and second halves of the great changes in the automotive industry, and the transformation of the automotive marketing model is the third game. It is not only an inevitable choice for the development of the industry, but also a strategic opportunity given by history. It is hoped that the Gome Auto Market Second-hand Car Export Trading Service Platform can seize the current market gap, occupy an important industrial role, and play a greater role in building a strong automotive country.