On January 10, Mercedes-Benz announced that its global sales in 2024 would be 1.98 million vehicles, a year-on-year decrease of 3%.
Among them, Mercedes-Benz delivered more than 714,000 new vehicles (including Mercedes-Benz passenger cars and light commercial vehicles) to Chinese customers. Although it decreased by 7% year-on-year, it once again won the annual luxury brand sales champion and once again won the sales champion in the Chinese market's luxury car market of one million and above.
It is reported that the annual delivery of Mercedes-Benz's core luxury product matrix increased by more than 6% year-on-year; the long-wheelbase GLC SUV and the long-wheelbase C-Class achieved annual year-on-year delivery growth of more than 40% and more than 10% respectively; the annual delivery volume of the luxury flagship model S-Class sedan continued to take more than half of the market share in its segment.
"It is not easy to achieve such results," said Duan Jianjun, President and CEO of Beijing Mercedes-Benz Sales and Service Co., Ltd. "In 2025, we will launch more than 10 new and modified products, led by the all-new pure electric long-wheelbase CLA, and continue to promote the intelligent upgrade of the entire product line."
It has been revealed that the first mass-produced model built on the Mercedes-Benz Modular Architecture (MMA) platform - the new pure electric long-wheelbase CLA will be officially launched in 2025, opening a new era of electric intelligence for Mercedes-Benz's entire product line.
The new pure electric long-wheelbase CLA will be equipped with a full-domain 800V high-voltage platform, Mercedes-Benz's self-developed new domain control architecture MB.OS, and "map-free" L2++ full-scene intelligent driving, becoming the first mass-produced product among luxury brands to enter the first echelon of intelligence.
The L2+ navigation-assisted driving developed by Mercedes-Benz China's R&D team based on Chinese roads will also be further extended to more models such as the luxury flagship S-Class sedan, pure electric EQE, EQE pure electric SUV and more in 2025.
Thanks to its unique "human-machine co-driving" and industry-leading driving regulations and controls, the customer usage rate of L2+ navigation-assisted driving continues to rise. Since the delivery of the long-wheelbase E-Class, its cumulative mileage has exceeded 50 million kilometers, equivalent to nearly 65 round trips from the Earth to the Moon.
In 2025, Mercedes-Benz will actively focus on improving the quality and efficiency of its retail network, pragmatically promote structural optimization of the network, and enhance luxury customer experience and dealer profitability.
Zhang Yan, senior executive vice president of Beijing Mercedes-Benz Sales and Service Co., Ltd., said, "In 2025, as the Mercedes-Benz dealer network moves from 'scale development' to 'quality and efficiency development', we will work with our dealer partners to strategically and proactively optimize the retail network layout without affecting customer experience, and further improve dealer profitability; at the same time, we will continue to invest in multiple retail experience improvement projects including 'network upgrades' with our dealer partners, empowering customer experience and business sustainable development with a high-quality and efficient retail network."
It is reported that from 2018 to 2024, Mercedes-Benz has optimized more than 50% of its dealer standards, and the investment costs for dealers to build and upgrade stores have dropped by more than 25%.
Mercedes-Benz is also accelerating the expansion of the customer touchpoint ecosystem of "digital-physical integration" to improve customer service operation efficiency. Currently, nearly 9 million Chinese users have created Mercedes-Benz digital accounts and enjoy the convenient experience of one-click interconnection.
In addition, in terms of corporate social responsibility, the Mercedes-Benz Star Foundation will celebrate its 15th anniversary in 2025. As one of the earliest international automobile brands to start its corporate social responsibility journey in China, Mercedes-Benz has established a complex public welfare system covering the "4+1" fields of environmental protection, culture and art, driving culture, education support and social care based on the Mercedes-Benz Star Foundation.
