The "Organizational Adjustment Plan" recently released by GAC Group shows that from January 1, 2025, GAC Group will comprehensively promote the integration and reform of its own brand marketing.
The document shows that GAC Group will set up an independent brand marketing headquarters. The new department will be responsible for the key customer business of GAC Group's independent brands Trumpchi, Aion and Haobo, and coordinate the marketing, vehicle sales, channel construction and after-sales service, new media marketing and other work of Trumpchi, Aion and Haobo brands.
After the establishment of the Brand Marketing Headquarters, Huang Yongqiang, the current General Manager of GAC Trumpchi Automobile Co., Ltd., will temporarily preside over the work; Guo Baixun, the Deputy General Manager of GAC Trumpchi Automobile Co., Ltd. and the General Manager of GAC Trumpchi Automobile Sales Co., Ltd., will temporarily be in charge of the Trumpchi Marketing Headquarters; Xiao Yong, the Deputy General Manager of GAC Aion, will temporarily be in charge of the Aion Marketing Headquarters. At the same time, Huang Yongqiang will also temporarily be in charge of the Haobo Marketing Headquarters, and will be temporarily assisted by Ma Haiyang, the current General Manager of GAC Aion Southeast Asia.
It is reported that GAC's major adjustment in marketing is to adapt to the internal competition in the market, maximize benefits by integrating three brands, and concentrate funds on more critical areas such as research and development. Financial report data shows that in the first three quarters of 2024, the net cash flow generated by GAC Group's operating activities was 980 million yuan, compared with 4 billion yuan in the same period last year. Among the various expenditures, its sales expenses increased by 212 million yuan over the same period last year, administrative expenses increased by 246 million yuan, and R&D expenses decreased by nearly 300 million yuan.
GAC Group, which moved its headquarters to Panyu, has started deepening internal reforms in October 2024. According to the plan, GAC Group strives to achieve more than 60% of the group's total sales of self-owned brands in 2027 and challenge the sales of 2 million self-owned brands.
