In 2025, AI big models are quietly becoming the underlying technology game behind smart driving and smart cabin functions among various car companies.
On February 7, Geely Automobile officially announced that its self-developed big model and DeepSeek have completed deep integration. It is understood that, in conjunction with the DeepSeek-R1 model, Geely will conduct distillation training on the Xingrui car control FunctionCall big model and the car active interaction end-side big model.
Geely's smart car AI can not only accurately understand the user's vague intentions, but also actively analyze the user's potential needs based on the scenes inside and outside the car, and actively provide users with vehicle control, active dialogue, after-sales and other services. The intelligent interactive experience will be greatly improved.
Geely Automobile Headquarters Building, Binjiang District, Hangzhou, Zhejiang Province
This collaboration has therefore been called the "iPhone moment of automotive AI" by industry insiders, and is expected to allow "large models on cars" to move from the laboratory to mass-produced cars, quietly rewriting the way humans get along with steel machinery.
Next to a Galaxy Starship 7, when the experiencer muttered "a bit stuffy", the car window automatically dropped two finger widths, the air conditioner switched to fresh air mode, and the seat ventilation function started simultaneously - the whole process seemed as if the vehicle had already predicted every pore of human comfort needs. Geely revealed that the core of this system lies in the "dual brain collaboration" of the DeepSeek-R1 model and the StarRui large model, which can analyze the complex data of more than 2,000 vehicle interfaces like a senior butler.
Geely is accelerating its layout in the field of AI.
A month ago at the 2025 CES, Geely Auto released the industry's first "smart car full-domain AI" technology system. The system is built on an AI native OS and covers consumers, enterprise services, and an integrated intelligent ecosystem of air, space, and land.
At present, a series of AI technology achievements developed based on this technology system, such as AI Galaxy Elf, Flyme Auto smart cockpit, and boundless space, have been gradually used in mass-produced vehicles. For example, the "Star AI Cloud Power" equipped with Galaxy Starship 7 can achieve intelligent decision-making for global optimization through AI, and distribute oil and electric energy based on the usual route patterns predicted by navigation and big data.
Public data shows that Geely Xingrui AI large model has been rated "4+" by the China Academy of Information and Communications Technology. At the same time, Geely also took the lead in compiling standards for large vehicle models, vehicle intelligent bodies, and intelligent bodies.
It is not difficult to see that this Chinese car company, which has launched more than 30 satellites into the vast universe, is trying to seize the initiative in the era of smart cars through an integrated air-ground intelligent ecosystem.
Si Luo, CTO of Banma Intelligent Driving, once made a metaphor - the in-vehicle systems in the past were like soldiers who strictly followed orders, while the large models now are like co-pilots who can read people's expressions.
This change is reshaping people's perception of cars. Cars in the future may be able to detect your emotional fluctuations earlier than your spouse, play Buddhist scriptures for you when you are road rage, and order milk tea for you when you are heartbroken.
However, this intelligent revolution is not all rosy fantasy. The head of R&D of a car company admitted in a closed-door meeting that when engineers tried to replace the traditional central control screen with AR projection, they found that the acceptance of gesture operation by older users was far lower than expected. "Just like teaching elders to use smartphones, the cooler the technology, the steeper the learning curve may be." The more realistic challenge comes from the tug-of-war between data and computing power. Although Geely's proud Star Smart Computing Center has a computing power of 102 trillion times per second, it still needs to continue to make breakthroughs in model compression technology to ensure that the terminal model of each vehicle runs smoothly.
However, this may also be one of the reasons why Geely chose to connect to Deepseek. After all, Deepseek, whose headquarters is in Hangzhou, has achieved performance that exceeds Llama 3 with only 1% of the investment.
The official announcement of cooperation between Geely Auto and domestic artificial intelligence company DeepSeek is like a stone thrown into a lake, which will surely cause ripples in the field of smart cars.
It can be said that the moat of future car companies lies in the "soft and hard synergy of the ecological power". Whether it is smart driving or smart cabin, whoever can turn AI into a "digital organ" that users cannot do without will dominate the next decade.
