At present, intelligent driving technology is developing rapidly, and road safety is still the core challenge in the field of transportation. Relying on its deep accumulation in the field of intelligent connected vehicles, Hongmeng Intelligent Driving officially launched the National Travel Safety Initiative on April 15, aiming to build a safer and more civilized traffic environment through the dual-wheel drive of technological innovation and user education. The launch of this initiative not only highlights corporate social responsibility, but also reflects its practice of the concept of "safety is the greatest luxury".
Before proposing the initiative, Hongmeng Intelligent Driving had already become a technology leader and popularizer in the field of intelligent driving. To borrow the most commonly used slogan of a global top automaker, "Only when technology is popularized on a large scale can it make a real contribution to society." Taking the Wenjie M7 in the Hongmeng Intelligent Driving system as an example, since the start of delivery in June 2022, the cumulative delivery volume has exceeded 300,000 vehicles. This figure is the market's recognition of the brand's technical strength and product quality, and it is also the trust of 300,000 families in travel safety.
The actual experience of car owners is the best safety testimony. The public video footage released by Hongmeng Zhixing shows that Mr. Wang and his wife were driving normally when they suddenly encountered three students crossing the road sideways. The forward automatic emergency braking system (AEB) of the new M7 responded in time and stopped the car. No one was injured.
Mr. and Mrs. Mao encountered a merging vehicle on the highway, which triggered the vehicle's Emergency Lane Keeping Assist (ELKA) function. They not only avoided the emergency merging vehicle but also stabilized the vehicle's posture. The Wenjie M7 not only saved themselves, but also saved the other party.
At this moment, "There are two kinds of happiness in life, one is that good things come unexpectedly; the other is that bad things do not happen." Wenjie's new M7 gives this sentence a concrete picture.
Hongmeng Intelligent Driving has very strict requirements for safety. Recently, it has proposed a five-dimensional safety concept: all-speed safety, all-directional safety, all-target safety, all-weather safety, and all-scenario safety. Regardless of the speed, weather, driving status, front, back, left, and right directions, and other extreme scenarios, the vehicle is required to be able to accurately identify and respond.
With the rapid growth of the user base, Hongmeng Intelligent Driving is deeply aware that every vehicle on the road is a practice of its commitment to road safety. The brand models of Hongmeng Intelligent Driving Alliance have helped car owners avoid potential collisions more than 1.7 million times, using technology to build a solid line of defense for safety.
On this basis, Hongmeng Intelligent Driving hopes to further take on greater security responsibilities - upgrading itself from a leader in intelligent driving technology to an advocate of intelligent driving safety.
Three-dimensional safety initiative system to build a closed loop of travel safety in all scenarios
Back to this initiative. Hongmeng Intelligent Driving calls for the construction of a safe travel framework of "compliance with laws and regulations, civilized literacy, and intelligent assistance", forming a full-scenario coverage from basic behavioral norms to cutting-edge technology applications.
The first article of the initiative emphasizes the strict compliance with basic traffic laws such as "no speeding, no running red lights, and no occupying emergency lanes", which is the bottom line requirement for maintaining road order and protecting the lives of all traffic participants. Of course, in addition to the subjective initiative of the user himself, Hongmeng Zhixing assists drivers to consciously abide by traffic regulations through real-time reminders, speed limit sign recognition and other functions.
The second point of the initiative is to travel in a civilized manner. Civilized behaviors such as "giving way to pedestrians, parking in a civilized manner, and avoiding dangerous driving" are the social embodiment of traffic safety. As an automobile company, we can help extend this social morality through technology. For example, the intelligent parking assistance function of the new M7 can reduce safety hazards caused by operating errors. At the same time, the car system can also push civilized driving tips to cultivate drivers' moral awareness.
The third article of the initiative is aimed at the hottest smart driving sector. Hongmeng Intelligent Driving proposes to "standardize the use of the Intelligent Driving Navigation Assist (NCA) function". This is both a rational understanding of the boundaries of technology, emphasizing the use of the system in appropriate scenarios; it is also a clarification of user responsibilities, requiring drivers to maintain supervision of the vehicle. The purpose of intelligent driving is human-machine collaboration to achieve safer and more efficient driving, rather than for "traffic" and "technical showmanship".
In fact, there are countless cases of accidents caused by improper use of smart driving, especially in 2025, the "Year of Smart Driving for All". The most typical ones are the "hands-off smart driving" and "sleep-through smart driving" that often appear on the Internet. Users deceive the steering wheel sensor to enable high-level smart driving and fall asleep during hundreds of kilometers of high-speed driving. At the least, they will be fined and deducted points, and at the worst, tragedies will occur.
Therefore, in addition to the continuous improvement of brand intelligent driving technology itself, it is also our obligation to make the public more aware of the necessity of driving ethics and the limitations of intelligent driving assistance systems. Only when users' safety awareness is enhanced and car companies "run in both directions" can we finally move towards the "zero accident vision". This is exactly what Hongmeng Zhixing is doing.
Online and offline linkage to build a safe travel community
In order to deepen the influence of the initiative, Hongmeng Intelligent Driving has designed a three-dimensional communication matrix. Online, it has launched a topic interaction, and through the launch of the topic #Hongmeng Intelligent Driving Safety Initiative Official#, it encourages users to share their intelligent driving safety experience and put forward safety improvement suggestions. This UGC model can not only enhance user participation, but also spread safe driving knowledge through real cases.
Offline, through popular science practice, users can immerse themselves in the principles of intelligent driving. For example, from May 1 to 5, 2025, Hongmeng Intelligent Driving will carry out an intelligent driving safety popular science camp at the authorized user center. Through the form of intelligent driving safety popular science, users can deepen their understanding of the working principles and safe use specifications of intelligent driving.
Hongmeng Intelligent Driving's universal travel safety initiative goes beyond the product thinking of traditional car companies and demonstrates the in-depth thinking of technology companies on the progress of traffic civilization. By deeply integrating safety genes into product design and user operations, the company has not only achieved a leap from "manufacturing safe cars" to "cultivating a safe travel culture", but also provided innovative practices for building a future transportation ecosystem with coordinated development of people, cars and roads.
With the participation of more users and partners, this initiative is expected to become an important driving force for China's road traffic safety construction, allowing technology to truly serve social welfare.