On April 15, the launch conference of the imported flagship six-seater Volvo XC90 was held at the Shanghai West Bund Art Center. The new car offers five configuration versions, with a limited-time reference price starting at 479,000 yuan, and offers listing rights with a total value of up to 150,000 yuan. Hu Ge, the brand spokesperson of Volvo Cars, attended the conference in person and witnessed the launch of the new Volvo XC90 with guests from all walks of life, opening a new chapter in the field of luxury cars.
At the event, Yuan Xiaolin, Global Senior Vice President of Volvo Car Group and President and CEO of Volvo Car Asia Pacific, said: "In the 23 years since its birth, Volvo XC90 has always maintained a clear value proposition, using its own persistence to care for users, promote the industry, and influence the world." Yu Kexin, President of Volvo Car Greater China Sales Company, emphasized: "Safety is the foundation of a car. Only when the safety '1' is guaranteed, the other '0' will be meaningful." Volvo Car Brand Spokesperson Hu Ge shared his high recognition of Volvo Cars. He mentioned: "Performance can be NG, but life cannot be repeated. Volvo's 'constant protection' allows me to feel at ease when taking my family out."
Opening a new chapter of luxury driving with strict safety standards
Inheriting the Volvo brand genes, the new XC90 not only sets a safety benchmark for luxury SUVs with strict safety standards that are higher than the industry, but also keeps pace with the times, constantly making breakthroughs in multiple dimensions such as design aesthetics, spatial layout, smart technology and luxury experience, bringing users a respectful driving experience that exceeds expectations.
As the epitome of Volvo's family safety technology, the new XC90 builds a solid travel safety line for users with its all-round safety design and strict standards. It adopts a six-horizontal and six-vertical fully closed-loop cage structure, coupled with Volvo's ancestral SPOC "wheel loss life-saving" design and WHIPS head and neck protection system, etc., to provide users with hard-core safety protection. In terms of in-car health, Volvo's new XC90 adopts a dual-effect enhanced air purification system, with a PM2.5/PM1/PM0.3 removal rate of more than 95%, a pollen removal rate of more than 99.9%, and an airborne virus removal rate of more than 97%; at the same time, the cockpit also uses healthy and environmentally friendly interior materials, with an in-car environment that can be directly touched by baby skin, and even at high temperatures, there is no odor. For intelligent safety, Volvo Cars did not rush to launch high-end intelligent driving, but made each sub-function of intelligent driving stable and reliable, and handed the steering wheel related to life safety to the user himself. For Volvo Cars, hardcore physical safety + reliable intelligent safety can truly achieve 1+1>2.
While adhering to the bottom line of safety, Volvo's new XC90 has fully optimized the driving experience to meet the expectations of contemporary users for luxury flagship SUVs. In terms of design, the "Thor's Hammer" intelligent matrix headlights are sharper, and the blackened iconic "Viking Tomahawk" taillights maximize the sense of technology and modernity; the interior has a new cardamom brown color, the entire series is standard with a leather-covered instrument panel, and the seat leather is innovatively made of Nordico® natural leather, further enhancing the luxurious texture. In terms of space, a new six-seat version is introduced, which greatly improves the comfort and convenience of second and third row users, and allows 5/6/7 seats to be freely selected. In terms of intelligence, the central control is standardly equipped with an 11.2-inch high-resolution LCD touch screen, the interactive system is fully upgraded, and it is equipped with a rich application ecosystem and a zero-level navigation interface, making the operation more intuitive and convenient; the voice assistant recognizes accurately and smoothly, and the response speed is further improved. The emotional voice brings a better experience, and the main driving area is free to wake up all the time. In terms of luxury experience, the vehicle has 7 NVH quietness upgrade measures, which can reduce noise by about 2dB; FSD variable damping shock absorbers are available when you get started, achieving millisecond-level response, significantly enhancing handling stability, and improving driving comfort.
Continuously improve the service system and enhance user experience in all aspects
In addition to creating high-quality automotive products, Volvo Cars pays more attention to the car needs of user groups and is committed to providing a more considerate and thoughtful one-stop service experience. Based on a deep insight and understanding of the actual needs of users, Volvo Cars always creates safe and reliable services with a forward-looking mindset and improves the user service experience in all aspects.
When Volvo Cars first entered the Chinese market, it provided car owners with a three-year "Emergency Roadside Assistance" service. On the 12th anniversary of the establishment of Volvo China Sales Company, Volvo Cars released the service concept of "making safety more comprehensive" and fully launched the "Six Service Commitments for After-Sales", covering multiple scenarios such as car use and maintenance. In 2021, the "Six Service Commitments for Sales" such as "Taste Volvo Tea", "Test Drive at Will", and "Recommendations and Enjoy Gifts" will be implemented again. From then on, Volvo Cars' service system has been fully upgraded to the "Twelve Service Commitments", allowing car owners to enjoy respectful services throughout the life cycle of the car.
In order to eliminate the doubts caused by information asymmetry when users buy and use cars, Volvo Cars launched the "Consumer Transparency Commitment" in 2025 to achieve process transparency, price transparency, and product transparency. To ensure the implementation of the "Consumer Transparency Commitment", Volvo Cars has set up a supervision feedback hotline and launched the "Consumer Transparency Zone" on the Volvo APP to facilitate users to quickly supervise and feedback. In addition, in order to protect the rights and interests of users, a special fund is specially reserved. Once the rights and interests of users are damaged, the user's losses will be compensated first after verification. These services focus on the details and solve the actual pain points of users in the process of buying and using cars.
Inheriting the genes and keeping pace with the times, Volvo's new XC90 is now on the market. Its arrival will not only inject new vitality into the development of Volvo Cars, but also promote the development of the automotive industry towards a safer and more luxurious direction, and reshape the value of luxury cars. In the future, Volvo Cars will continue to adhere to the "people-oriented" approach, from product safety to a comprehensive user care system, and continue to write a new chapter in the development of luxury car brands.
* Volvo's new XC90 car purchase rights
Nine surprise gifts up to 150,000 yuan
• First-time exclusive gift
•Free lifetime maintenance for the first owner – valued at $10,000;
•Lifetime warranty service for core components for the first owner - valued at RMB 30,000;
•Free basic car traffic for life for the first car owner – valued at RMB 8,000.
• Worry-free travel gift
• Free mobility scooter service during repair period – a value of $12,000;
• Unlimited free pick-up and delivery for maintenance – a $2,500 value;
• Free home charging station and basic installation service - valued at up to RMB 7,599.
•Financial benefits
• 0 down payment/up to 2 years of 0 interest/extended 60 periods, multiple flexible options;
• Up to $50,000 long-term finance offer – valued at up to $50,000.
• Exchange and purchase gift
• Up to $30,000 replacement subsidy – valued at up to $30,000;
• Enjoy 2-year used car insurance fund benefits when purchasing additional vehicles - valued at up to RMB 20,000.
*For the specific content and applicable conditions of the above rights, please check the Volvo Cars APP ordering page or consult an authorized dealer