On the evening of April 18, next to the Big Wild Goose Pagoda in the ancient capital of Xi'an, the famous singer Teng Geer opened the curtain of the 2025 Changan Ford Annual Detective Ford Ceremony with a new interpretation of "Where is the Road?"
This event with the theme of "Where is the road? Let's go to the Kunlun in our hearts together" is not only an annual celebration for users, but also a heartfelt confession of the spirit of adventure and public welfare mission.
Create lasting spiritual resonance with users
At a time when the auto industry is deeply mired in competition for traffic, Changan Ford has created the user IP "Fu Detective". In four years, they have gone from protecting the ecological environment of Sanjiangyuan to preventing wind and fixing sand in Dunhuang, from climbing the Animaqing Snow Mountain to crossing the Kunlun Death Valley. So far, more than 60,000 Fu Detectives have participated in 125 charity expeditions, creating a new user operation model that integrates product experience, cultural heritage and charity practice.
Chen Xiaobo, vice president of Changan Ford New Energy Automobile Technology Co., Ltd. and general manager of the marketing center, said at the ceremony: "The real user value does not lie in short-term conversion, but in creating lasting spiritual resonance. The Ford Detective Operation is the best proof of our practice of this concept."
The selection of Big Wild Goose Pagoda as the venue for this year's ceremony is meaningful. In 629 AD, Master Xuanzang set out from here to seek Buddhist scriptures. 1396 years later, Changan Ford chose the same location to pay tribute to the spirit of adventure. Tengger's passionate rendition of the new version of "Where is the Road" not only evoked the collective memory of several generations, but also gave this classic song a new contemporary connotation.
In 2025, Fujian inspectors will start a historic environmental protection action - participating in the "Taklimakan Desert Edge Locking" project, which is one of the largest desert greening projects in human history. "Even if one person's contribution is only one centimeter, we must use actions to prove the power of tiny light," said Chen Xiaobo.
Hard-core products escort your adventure
As an important partner of Ford's operations, Ford Explorer's hard-core performance is the reason why it dares to lead users to Kunlun. This car is built on a longitudinal rear-wheel drive platform, equipped with a 2.3T engine + 10AT gearbox power system, and equipped with a Torsen B-type limited-slip rear differential, it can calmly cope with various complex road conditions. The 2.1-ton original towing capacity and ultra-high-strength body structure make it a veritable "King of the Road".
In the ranking of domestic medium and large SUV value retention rates, Explorer has long been at the top of the list. This also indirectly shows that when a car is elevated from a simple means of transportation to a spiritual totem, the value it creates will far exceed the product itself.
As the lights of the grand ceremony gradually go out, the new journey of Inspector Fu has just begun. Just as the song "Where is the Road" goes: "Flatten the bumps and make a road", Inspector Fu's wheels will continue to move towards the Kunlun in their hearts, and write the adventure legend of this era with their actions.
It is reported that the 2025 Ford Detective Action will cover 12 key ecological protection areas across the country, and is expected to drive more than 100,000 users to participate in environmental protection charity. In the impetuous business environment, Changan Ford has used four years to prove that the true brand value does not lie in chasing hot spots, but in creating a spiritual high ground worthy of users.