On April 26, the ORA brand released its overseas strategy at the 2024 Beijing Auto Show with the theme of "ORA Aesthetics, Global Classic".
It is reported that ORA will continue to deepen its development in three dimensions, namely product coverage, market layout and overseas expansion model, and advance from "single product overseas expansion" to "ecological overseas expansion" of the entire value system, thus ushering in a new era of Globalization 2.0.
It is reported that since the launch of the ORA Good Cat in Thailand in October 2021, ORA has successfully entered many countries and regions in five continents, including Europe, Oceania, Asia, Africa, and South America. It has won the favor of 460,000 users worldwide, of which female users account for as high as 75%.
In the next three years, ORA will achieve full coverage of A0-C class, and all models of sedan and SUV dual product lines will be exported; the goal is to enter 100 markets around the world. "This is the long-termism of ORA's overseas layout, and it is also ORA's global avenue," said Dong Yudong, general manager of ORA brand.
At the press conference, the 2024 ORA Good Cat and its GT Mulan version were launched simultaneously. The 2024 ORA Good Cat is priced between 105,800 and 135,800 yuan, bringing comprehensive upgrades in appearance, configuration and safety; the 2024 ORA Good Cat GT Mulan version is priced between 119,800 and 129,800 yuan, allowing the new generation to play with pure electric GT in a cooler, smarter and safer way.
In addition, the Lightning Cat Night Edition and the Ballet Cat Chinese Style Edition also appeared on the same stage, giving users more choices.
