FAW Toyota, which is moving at full speed towards comprehensive high-end, once again strategically strengthens the Crown brand.
On May 30, FAW Toyota's new Crown Lufang announced its price reduction, with the price range ranging from 284,800 yuan to 332,800 yuan.
Compared with the old model, the new model has an official price reduction of up to 34,000 yuan, and with the additional benefits of 15,000 yuan, the price can reach a maximum price reduction of 49,000 yuan.
At the same time as the official downgrade, the new Crown Lufang comprehensively improves the intelligent experience and overall luxurious texture.
In terms of intelligence, it is equipped with a new generation of car computers, using Qualcomm 8155 chip, with millisecond response to voice commands, supporting in-car WeChat and 28 program applications, and CarPlay/HiCar/CarLife mobile phone wireless interconnection.
Equipped with Toyota Pilot high-end smart driving, it includes 18 intelligent functions such as PCS pre-collision safety system, DRCC dynamic radar cruise control system, PKSB parking anti-collision assist system, and RCTA rear blind spot warning system, extending safety and comfort to a variety of vehicles. Car use scene.
In terms of luxurious texture, the new Crown Landscape is equipped with 20-inch high-gloss wheels and 2.0T blackened cutting wheels, NAPPA leather double seats, elegant wood grain decoration, etc., and the interior and exterior decorations are further advanced in luxury.
It is worth mentioning that through more than ten comprehensively optimized sound insulation and noise reduction designs, the interior quietness of the new Crown Landscape has been greatly improved. For example, sound-absorbing components are optimized, and sound insulation, sound-absorbing materials, and vibration-absorbing materials are widely used in the front and rear wheel arches, between the cabin and the inner cowl, on the floor, in the central tunnel, and on the front and rear door panels, so that they can reduce engine noise and accelerator pedal vibration. The reduction of noise and road noise has been significantly improved.
At the Beijing Auto Show in April this year, FAW Toyota released a comprehensive high-end strategy for the brand, which will be led by the new Crown and the new Prado flagship twin cars, opening a new chapter for the brand's upward journey. The release of the new Crown Landscape will be an important move for FAW Toyota to move towards full-scale high-end development.
It is reported that since its launch more than two years ago, Crown Land's cumulative sales have exceeded 133,000 units, ranking among the top two in the seven-seat SUV segment.
