Following its debut in Beijing, the global Range Rover brand experience platform "Range Rover Experience" officially landed in Shenzhen. Encountering the pioneering modern legend between the mountains and the sea in China's most innovative "Silicon Valley of the East", "Range Rover Experience" passionately interprets the pinnacle charm of Jaguar Land Rover's "new modern luxury".
A panoramic view of the mountains and sea
In order to create a unique new modern luxury lifestyle, "Land Rover's Land" is a global brand experience platform that only uses the "private invitation" method. As the second stop of "Land Rover's Land" in the Guangdong-Hong Kong-Macao Greater Bay Area, Land Rover chose the Executive Club of InterContinental Shenzhen Dameisha to tell the most contemporary brand story and unique experience to customers across the country.
“Land of Rising Stars” presents the most contemporary brand stories and unique experiences in the Guangdong-Hong Kong-Macao Greater Bay Area
Passionately interpreting the pinnacle charm of Jaguar Land Rover's "New Modern Luxury"
Here, guests can wander between the mountains and the sea, admire the rare art collection of Tim Yip, taste the fine wines, beauty, home furnishings and audio products brought by Diageo, Helena Rubinstein, SHANG XIA and MeridianTM British Treasures; experience the artistic conception of Eastern philosophy through the art of incense and tea; enjoy a luxurious lifestyle such as sailing, DJI drone photography, golf, yoga, and luxury SPA. The famous Cantonese state banquet master and star chef Tam Kwok Fai customized an exclusive dinner for all guests and shared his unique insights on food on the spot.
All-New Range Rover SV
Not only that, the guests can also experience the entire Range Rover and SV family products up close. As the brand's flagship model, the new Range Rover inherits the consistent brand genes and powerful performance, and incorporates the breathtaking modernist atmosphere, making it the most fascinating Range Rover model to date. The new Range Rover Sport, with more outstanding luxury configuration and dynamic performance, fully demonstrates the style of luxury sports SUVs that can conquer the world. The new Range Rover Velar continues the pioneering aesthetic design concept, creating a "work of art in the SUV world", and achieving British luxury travel with luxurious quality and excellent performance. The new Range Rover Evoque L is tailored for the Chinese market, including an enlarged family-style grille, ultra-wide rear passenger space, adjustable electric rear seats and more than 50 other details, which are luxurious and comfortable to drive.
Under the guidance of Jaguar Land Rover's "brand reshaping" strategy, the Range Rover brand has entered a new stage, interpreting the brand's luxury through better products and service experience. Its SV model has also been upgraded, continuing to lead the luxury style and respect experience.
Carefully crafted by designers and engineers, the all-new Range Rover SV combines high-end luxury with personalized customization, taking craftsmanship, quality and sensory experience to a new level. It also innovatively introduces the 3.0 SV Luxury Extended Edition and 3.0 SV Luxury Extended Edition (4 seats) to provide customers with more diversified choices.
New Range Rover Sport SV Edition One Limited Edition
As the performance flagship of "new modern luxury", the new Range Rover Sport SV Edition One limited edition perfectly combines performance-focused dynamic design, supercar-rivaling dynamic performance and an unprecedented full-sensory smart cockpit to meet the most discerning customers' all-round pursuit of appearance, brand power, high performance and scarcity.
The Range Rover brand, which was founded in 1970, has evolved over half a century and has long surpassed the traditional definition of luxury cars to become a symbol of the ultimate lifestyle. Based on the "brand reshaping" strategy of Jaguar Land Rover, the Range Rover brand will continue to focus on new customer needs, uphold the attitude of "winning as a model", reshape the luxury imagination between inheritance and innovation, and continue to create an unprecedented and respectful driving experience for consumers, accompanying them on their journey towards a long journey.
Next, "Range Rover Land" will also land in Southwest China, East China and other regions, covering core cities, bringing a different brand experience to distinguished guests.
