According to foreign media reports, Mazda has registered a new brand logo and English logo in markets such as Japan, Australia, and the United States.
Mazda's current logo has been in use since 1997. Compared to the current logo, the biggest change in the new logo is that it has changed from the original three-dimensional shadow texture to a flat design.
In fact, as early as April at the Beijing Auto Show, Mazda used a similar flat logo on the Arata electric concept car it exhibited.
In recent years, flattening has become a unified trend for car companies to change their logos. The new logos of car companies such as FAW, BYD, MG, Changan, Toyota, Nissan, Audi, Volkswagen, BMW, and Kia all adopt flat design without exception.
Flat design first appeared on PC interfaces, but its rise is closely related to mobile Internet. The reason is that in the era of mobile Internet, people are extremely eager and anxious for information. Flat design strips away all unnecessary designs and reserves space in limited user interfaces, which not only makes the interface look neater and cleaner, but also strengthens the core information to the maximum extent.
In addition, with the advent of the era of electrification, the previously popular "metal three-dimensional texture" logo is no longer appropriate.
Of course, the rebranding also has another meaning, which is to make a break with the past. For example, Volkswagen wants the public to forget about the "emissions scandal", and Nissan wants to say goodbye to the "Carlos Ghosn era".
After all, changing the logo will not bring any practical significance to the market performance of the car company, but not changing the logo is equivalent to sending a message to the outside world that "I am out of date". As one of the slowest car companies in terms of electrification, this logo change may mean that this Japanese automaker has declared "awakening".
