Following the Chengdu Halo Store, Volkswagen (Anhui)’s second brand-operated store in the country, the ID. UNYX Experience Center, opened in Shanghai last week.
Walking into the experience center, the distinctive visual image and brand atmosphere transform the user's car-buying experience into an exploration journey of urban lifestyle. The coffee bar, lifestyle boutique display area, product experience area, business negotiation area, etc. create an immersive offline social leisure space for users.
It is reported that ID. also plans to open two brand-direct experience centers in Beijing and Guangzhou this year. In addition, it will simultaneously develop an agency model to accelerate the layout of an independent sales network.
Currently, Volkswagen (Anhui)'s sales network has covered more than 20 cities, and will cover more than 35 cities by the end of this year, and this number will increase to 70 by 2025.
