With the dual support of the trade-in policy and the typical autumn sales surge known as "Golden September, Silver October," the new car-making forces in October saw soaring sales, with more companies exceeding monthly sales of 10,000 vehicles. Monthly sales of 20,000 units have now become the new threshold for mainstream players.
On October 30, 2024, in Hangzhou, Zhejiang, electric vehicles await sale at an auto city plaza.
Li Auto delivered 51,443 new vehicles in October, representing a year-on-year increase of 27.3%. This figure sets a new record for single-month deliveries for Li Auto and marks the second time their monthly sales exceeded 50,000 units.
During the third-quarter financial report conference call, Li Auto's Chairman and CEO Li Xiang projected that the company's fourth-quarter deliveries would reach between 160,000 and 170,000 units, leading to an annual delivery target of approximately 502,000 to 512,000 vehicles for 2024.
This means that to achieve the above sales targets, Li Auto needs to average 54,300 new vehicles sold in November and December.
If considering Homologous Intelligence as a whole for ranking purposes, it delivered 41,643 vehicles in October, placing it second. However, Homologous Intelligence did not disclose sales figures for individual brands, only sharing data for three best-selling models. The deliveries included 16,004 units of the Wending M9, 15,836 units of the Wending M7, and 4,730 units of the Zhijie R7.
Based on this, in October, the combined delivery volume for the Wending M5, Xiangjie S9, and Zhijie S7 was only 5,073 units. Notably, the Wending M7 saw monthly orders surpassing 20,000, while Zhijie also recognized market potential due to the strong sales of the R7. In comparison, the Xiangjie brand, backed by BAIC, has shown no significant improvement.
Leap Motor delivered a total of 38,177 new vehicles in October, representing a remarkable year-on-year increase of 109.7%, with sales exceeding 30,000 units for three consecutive months. From January to October this year, Leap Motor's cumulative sales have surpassed 200,000 vehicles. If calculated as a single brand, Leap Motor actually ranked second in October, surpassing Wending in sales.
Zeekr achieved another sales record in October, with deliveries reaching 25,049 units, up 91.55% year-on-year. Additionally, Zeekr announced a limited-time purchase incentive for November, covering its entire lineup, offering savings of up to 110,000 yuan. This move is also part of its strategy to boost year-end sales.
Xpeng saw its delivery volume reach 23,917 units in October, marking a 20% year-on-year increase. The strong sales of the MONA M03 model have been a significant contributor to Xpeng's growth, with the model having achieved over 10,000 deliveries for two consecutive months.
The newly launched Xpeng P7+, which went on pre-sale on November 7, saw its order volume exceed 30,000 within less than two hours, showing potential to become the next hot seller.
NIO's October sales remained stable above 20,000 units, totaling 20,976 vehicles. Within this, NIO brand deliveries reached 16,657, while the second brand, Le Dao, delivered 4,319 new vehicles, showing potential to become a new pillar for NIO's sales.
Currently, the Le Dao L60 is in the ramp-up phase of production. According to NIO's expectations, the delivery target for the L60 in December is set to exceed 10,000 units, with plans to reach 20,000 by March next year.
Meanwhile, NIO is planning a third brand, codenamed "Firefly," which is expected to employ range-extended hybrid technology, with products anticipated to be launched in 2026.
Xiaomi Auto met its sales target for October by surpassing 20,000 units for the first time. Recently, Xiaomi announced the pre-sale of the Xiaomi SU7 Ultra, priced at 814,900 yuan, and saw a surge in orders, exceeding 3,680 within just 10 minutes of the pre-sale launch.
Lei Jun expressed expectations that Xiaomi would reach a cumulative delivery volume of 100,000 units for the Xiaomi SU7 by November. If achieved, Xiaomi Auto will become the fastest new force to reach this milestone.
Additionally, several new car-making companies reported monthly sales exceeding 10,000 units, such as Avita with 10,056 vehicles in October, marking its first time crossing the 10,000 mark; Zhiji also broke the 10,000-unit barrier again after 9 months, with a monthly sales of 10,001 units; and Lantu achieved over 10,000 units delivered consecutively in September and October, with October sales totaling 10,157 vehicles.
As November approaches the year's end, combined with the upcoming Guangzhou Auto Show, a sales promotion battle is expected to ignite.
