The automotive industry in 2024 is full of ups and downs, with competition faster and more intense than in previous years. As the involutionary trend intensifies, product iteration continues to accelerate, and marketing techniques become more fancy, major automakers strive to show extreme performance and cutting-edge technology in a small space.
However, in this turbulent game, the ones who can truly stand out are not necessarily the traffic-driven companies that are making their presence felt in the market, but rather those brands with a profound historical heritage and a balance between quality and innovation.
The current situation can be described as somewhat "turbulent" on all levels, but this does not mean lowering the requirements for quality of life and security experience. On the contrary, smart people will make more long-term and stable choices.
This is the so-called long-termism concept that is popular nowadays. Especially when buying big items like cars, urban elites who have withstood years of "social beatings" and can stand on their own in various occasions will not miss this opportunity to show their advanced cognition. Buying a car is like buying a luxury product. You also have to look at the long term. Only by choosing a timeless brand can you show a taste that transcends the times. Recently, the list of car value retention rates in November 2024 has been released, and Mercedes-Benz ranks first among joint venture brands. Prior to this, in the list of German brand value retention rates in the first half of 2024, Mercedes-Benz also ranked among the top, second only to Porsche.
They are the backbone of society, pursuing career success and family happiness; they pay attention to quality and details, and are eager to find a bit of tranquility and luxury in their busy lives; they are unwilling to follow the crowd, and will not lose their demand for authentic style under the so-called "far ahead" technological trend - just as Mercedes-Benz has always escaped the world's homogenized involutionary trend with its excellent product strength and unique elegant tonality, this group of backbone forces hopes that their cars also have this trait. If we talk about which product can fully reflect the spiritual level of the two, a Mercedes-Benz GLC with outstanding product strength and elegant tonality is the best choice.
The 2025 long-wheelbase GLC SUV, with its excellent intelligent technology, luxurious driving experience, strong power performance and a large space that is more in line with the physique of Chinese users, almost perfectly meets the needs of urban elites for quality life and family travel.
In the early morning, the sun shines into the GLC through the panoramic sunroof, and Ms. Li drives her car to the studio. The ultra-fast 5G network allows her to seamlessly connect to the smart system in the car, and the third-generation MBUX immediately responds to her needs: "Navigate to the West Coast Dream Center." The smart cabin powered by Qualcomm 8295 chips ensures smooth navigation without delay, allowing her to have at least an exclusive comfortable space during the "purple" morning rush hour.
During the lunch break, Ms. Li usually takes a walk in the riverside area, digests her food, and then takes a rest in a cafe. As an interior architect, she usually takes out her iPad to browse her colleagues' Instagram, Xiaohongshu, or create something on her own. However, she ate too much carbohydrates for lunch today and felt a little sleepy. In winter, the best place to spend the afternoon may be your beloved car. It is not as tense as an office cubicle, nor as lazy as a bed at home. It provides people with a comfortable space to be alone, and is also enough to carry a burst of inspiration.
Ms. Li said softly, "Open Bilibili, watch some videos and relax." She didn't have to wake up specially, the GLC's voice assistant was ready. She enjoyed the immersive high-quality sound effects brought by Burmester® audio. The video was playing a travel blogger exploring a hotel built on a cliff in New Zealand, and accidentally saw the aurora during the experience. The screen was full of ice and snow, while Ms. Li outside the screen was wrapped in a warm heated seat. Sometimes, you may not have time to explore the world by yourself, but watching the people on the screen help you explore immersively is a kind of happiness.
Since her career is relatively flexible and she has an aunt to help take care of the kids, Ms. Li arranges a "small weekend" for herself every Wednesday. The advantage of being in Shanghai is that you can't check out all the coffee shops and ancient towns in the free shipping area in your lifetime. Ms. Li started looking forward to going to Xiemaqiao Ancient Town with one or two friends since Tuesday night. The next day, Ms. Li started her small weekend trip. She set the navigation location with ease. AutoNavi Navigation made her feel the small bridges and flowing water in the ancient town in advance, and the game-level engine presented the scenic map like a real scene. The precise lane-level navigation allowed her to shuttle freely in the old alleys of the small town between Suzhou and Shanghai, and feel the poetic charm of the Jiangnan water town.
With a cup of light tea and a few mung bean cakes, the sisters can chat by the river for most of the day.
On the way back to Shanghai, GLC's L2+ driving assistance system made her feel more at ease on the highway. The automatic lane change system helped her overtake easily and maintain a safe distance. The automatic driving function on the city expressway made the journey more pleasant and safe. When encountering a large truck that everyone hates, GLC will automatically stay away and automatically overtake it as soon as possible under safe conditions. The so-called "experienced driver" not only drives according to the rules, but also "cooperates" and "prevents" other road users. GLC will automatically keep the vehicle at a preset distance from the vehicle in front, and can also avoid surrounding stationary vehicles in time. Even if there are "planes in the sky and Su E on the ground", the assisted driving system can protect Ms. Li like an experienced old driver in these traffic flows that are free from the rules.
Back in the city center, parking spaces are always scarce, but Ms. Li doesn’t need to worry about the GLC’s smart parking system. The 360-degree camera identifies narrow parking spaces, and the parking system completes the parking task with a high success rate. With information on more than 20,000 parking spaces in more than 20 major cities in China, she can get off the car elegantly almost anywhere.
On real weekends, Ms. Li can easily hold family gatherings with the help of GLC. With the seats arranged in 7-seat mode, two children and parents can travel easily and stress-free. The multi-zone intelligent air conditioning allows everyone to have their own comfortable temperature, and the 64-color ambient lighting adds an artistic atmosphere to the car. The older and younger children chat and play with the elderly in the back seat. The high roof design and 2977 mm wheelbase add a sense of relaxation to this happy scene.
As people born in the Internet age, today's children are undoubtedly inseparable from electronic products. Therefore, independent USB ports in the back row are undoubtedly necessary, and GLC will not miss such details.
On the way to Chongming B&B, the Donghai Bridge is in good condition and has a wide view, which makes people want to drive fast. The surging power provided by the M254 engine on the GLC makes Ms. Li feel like she can hit whatever she wants. Even if there are some rugged country roads near the destination, the Mercedes-Benz 4MATIC four-wheel drive system can make it go smoothly. The old man in the back seat is still taking pictures with his mobile phone out the window.
For Ms. Li, this GLC is no longer just a means of transportation, but a living space that carries her aspirational life.
At present, the 2025 long-wheelbase GLC SUV has been officially launched, with a total of 6 models, with a price range of 427,800 to 531,300 yuan. The new car not only excels in intelligent technology, luxury configuration and power performance, but also provides two seat layouts of 5 and 7 seats to meet the travel needs of different families. In addition, Mercedes-Benz also provides consumers with a variety of car purchase plans, including national subsidy upgrades, Mercedes-Benz vehicle insurance subsidies and Mercedes-Benz auto finance loan plans, making the road to car purchase smoother.
If you are looking for a luxury SUV that both shows your taste and meets the needs of family travel, the 2025 long-wheelbase GLC SUV is undoubtedly an ideal choice.
It is not only a representative of smart luxury, but also an ideal car that can accompany individuals and families to spend happy time. Its combination of technology and luxury adds a touch of poetry and romance to the lives of urban elites, and makes users resonate with the brand concept of "Why Mercedes-Benz, only Mercedes-Benz" in spirit and emotion.
