In 2024, the trend of SAIC Volkswagen ID. family has been rising, with 130,222 units sold throughout the year, a year-on-year increase of 23.8%, setting new highs in consecutive years.
Among them, the "110,000+ smart pure electric vehicle leader" ID.3 led the effort, not only reaching the milestone of cumulative sales of 200,000 units in November 2024, but also once again creating the annual "joint venture pure electric vehicle sales champion" and "A-class hatchback" The "double crown" record of "selling out the championship".
In 2024, SAIC-Volkswagen, which coincides with its 40th anniversary, insists on deepening the strategy of "advancing both oil and electricity".
The ID. family focuses on "listening to advice" and completed two product upgrades during the year. In particular, the ID.3 smart model and ID.4 X smart model have significantly improved in terms of smart cabin and smart driving. iFLYTEK voice interaction system, V Mate smart assistant, smart voice GPT, RPA remote parking, etc. are on board, making the car even more "smart". If the ID. family brings pricing sincerity in 2023, the ID. family will make efforts in smart upgrades in 2024. As a "polygonal warrior" that combines quality-price ratio, driving pleasure and intelligence, the smart model of the ID. family has begun its "year of success".
Since its birth in 2021, the ID. family has entered the market with the image of "three good pure electric vehicles" that are "good-looking, good-driving, and good-reliable" and have won wide recognition. In 2024, the ID. family is not afraid of the "national examination" test and has won many "national brand" honors.
Take ID.3 as an example. It has been on the market for three years, and it is still ranked first in terms of quality, user satisfaction, value retention, etc., and continues to be the "safe choice" for consumers. With the accumulation of word-of-mouth, the connotation of "three good things about pure electricity" has also been confirmed and received positive feedback from users, evolving into a market reputation of "good quality, good satisfaction, and good value preservation".
At the same time, the ID. family has always been the "top students" in SAIC Volkswagen's user operations and brand rejuvenation, and is a concrete manifestation of "40-year-old youth". In 2024, SAIC Volkswagen Super APP 4.0 will be launched again, optimized and upgraded around "purchase and maintenance exchange" to meet the needs of users in all scenarios. In addition, a series of creative marketing runs throughout the year, and the emotional connection between the brand and users continues to deepen. For example, at the third ID.Festival, the brand and users jointly set the Guinness World Record for the "Longest Model Sports Car Track"; ID.3 teamed up with KPL to raise millions of donations, igniting the enthusiasm of competitive fans and supporting public welfare causes; The ID.3 transparent car that was modified by users also shot to the top of the hot search list on Bilibili, becoming popular in the industry. ID. The family plays with young people in places where young people gather.
"Let's start again in 40 years." Already fully charged and setting off in 2025, the ID. family will "listen to the advice" to the end and focus on design upgrades and intelligent upgrades in the new year to bring consumers a more outstanding quality travel experience.
