With aesthetic design and safety technology as its core selling points, Yadea Technology Group officially launched the modern series of electric vehicles designed specifically for female users.
Yadea Technology Group recently held a new product launch conference with the theme of "Modern by You" in Sanya, releasing three new models, namely Guang Mang, Zhui Guang and Rhine, as well as several co-branded customized models, marking the two-wheeled electric vehicle industry's in-depth exploration of the market segment.
At the press conference, Zhou Chaoyang, rotating president of Yadea Technology Group, said, "We hope to provide them with all-round protection and meet all their expectations."
It is reported that in terms of design, the Yadi Modern Series introduces the concept of new luxury retro aesthetics, and highlights elegance and fashion through the silver electroplated grille, sky deflector and other craft details, combined with a variety of color schemes of retro and modern elements. In terms of technology, Yadi has comprehensively improved riding safety and stability by building 10 layers of safety protection, namely "one specialization, two protections, three defenses and four stability".
Han Mengmeng, Chief Product Manager of Yadea, expressed the hope that the new products can protect the riding safety of female users in all aspects. For female users, Yadea's Modern Series has also launched multiple measures to get closer to the user group. This includes working with Wang Hedi, the global spokesperson of Yadea, to launch the Modern Light × Wang Hedi support color version, as well as a variety of customized models such as the Sanrio co-branded model, to meet the personalized needs of users with trendy elements. At the same time, Modern Light also launched a sodium battery version, equipped with Huayu's self-developed extreme sodium battery, which has the advantages of low temperature resistance and greater safety.
Relevant data show that Yadea has achieved the world's top sales for eight consecutive years, with cumulative sales exceeding 100 million units.
The launch of the Modern series of products to meet the travel needs of female users is another important layout of Yadea in the segmented market after the breakthrough of sodium-ion battery technology; it is also a disruptive innovation in the industry after Yadea has a deep insight into the needs of women. As the two-wheeled electric vehicle industry enters the stage of stock competition, precise product strategy may become the key to the breakthrough of enterprises.
