As Toyota's classic hard-core off-road model, the launch of the new Prado continues its 74-year off-road legend.
On February 26, 2025, FAW Toyota's new Prado was launched, introducing a matrix of four models covering all scenarios, with an official guide price of 449,800 yuan to 559,800 yuan. With its five major strengths of "hard-core appearance, super hybrid, extreme off-road, long-distance crossing, and intelligent driving control", it once again defines the all-round benchmark of "both city and wild".
The history of Prado can be traced back to the first generation of Land Cruiser, which was launched in 1951. With its powerful off-road performance, it has become a loyal partner for global explorers. Since its introduction to the Chinese market in 2003, Prado has sold more than 350,000 units. With its reliable reputation of "taking you anywhere and returning safely", it has become synonymous with the hardcore off-road field.
The new Prado has launched four models to meet the different needs of users.
The flagship VX version (559,800 yuan) is positioned as "long-distance crossing and luxurious comfort", equipped with AVS adaptive variable suspension, panoramic skylight, car refrigerator and 14 JBL speakers, and equipped with "double Torsen differential", taking into account both road handling and passability in complex terrain.
The Hanye WX version (549,800 yuan) has enhanced off-road performance, added a rear axle electronic differential lock and creep mode, and provides a 5/6-seat layout, designed specifically for extreme terrain.
The all-round TX version (489,800 yuan) has been reduced by 30,000 yuan. It focuses on urban and off-road compatibility, and is equipped with Toyota Space smart space and three-zone independent air conditioning to meet the needs of family users.
The BX version of the Cross-Country (449,800 yuan) has high configuration from the entry level, with Torsen differential and 2.4T hybrid system as standard, and the retro round light design pays tribute to the classics.
The entire series is equipped with a HEV hybrid system consisting of a 2.4T turbocharged engine + electric motor, with a total power of 243kW and a peak torque of 630N·m, matched with an 8AT gearbox and a full-time four-wheel drive system. It is worth mentioning that its powertrain can still work stably in extremely cold environments, with a WLTC fuel consumption of only 10.11L, taking into account both environmental protection and powerful power.
In terms of intelligence, it is equipped with Toyota Pilot advanced intelligent driving system for the first time, supporting active braking, lane correction and other functions. Toyota Space intelligent space realizes the interconnection of "people-car-home", and cooperates with HUD head-up display and multi-terrain monitoring system to greatly improve driving safety and convenience.
FAW Toyota also launched the "Time Renewal Plan" at the press conference, further consolidating its brand advantages of "durability, reliability, and high value retention rate" through policies such as vehicle age value-added subsidies and high value retention services.
In 2024, FAW Toyota's annual sales exceeded 800,000 vehicles, maintaining positive growth for 11 consecutive years. The SUV family grew by 12.4% year-on-year, confirming the market appeal of its "serious car-making" concept.
