Dongfeng Yipai's 2025 πDAY annual ceremony was held recently. This was a technological event with the theme of "Infinite Derivatives" and was also the second user conference since the brand was founded.
Through real data from 70,000 users, it verifies the car-making philosophy of "practicality is the ultimate meaning of technology", bringing new value thinking to the new energy vehicle market that is deeply trapped in the dilemma of "involution".
Faced with the increasingly fierce hardware arms race in the industry, in the wave of pursuing dazzling data and hardware stacking, Dongfeng Yipai has different thoughts: extreme parameters, hardware, and materials do not necessarily give rise to the ultimate experience.
Good technology is definitely not about showing off. What Dongfeng Yipai values is user practicality. For example, its SOA smart cockpit reconstructs the relationship between people and cars with the ability to customize more than 1,000 scenarios. Data shows that the SOA smart cockpit has been triggered nearly 20 million times in a year.
Behind the high frequency of use is a powerful interpretation of "practical technology".
Dongfeng Yipai takes practical technology as its criterion and has successively created two products, eπ007 and eπ008, which have won the favor of 70,000 users in the mainstream market.
According to the behavioral data of 70,000 users announced at the event, the eπ007, which focuses on being easy to drive, good-looking and of good value, has its owners’ favorite features such as panoramic imaging, in-car music, seat massage, car-machine interconnection and in-car aromatherapy. The unique combat mode has been activated more than 320,000 times throughout the year, which is enough to prove the demand for emotional value among today's young user groups.
It is reported that Dongfeng Yipai will create a customized version of the eπ007 based on the eπ007 ETCR racing car, and the new car will be mass-produced within the year.
The eπ008, which also targets family users, has the top five most frequently used functions: seat massage, rear entertainment screen, seat heating, car navigation, and nap mode. The seat massage function was activated 51.5 million times within a year, and the rear entertainment screen was activated 14.76 million times.
Dongfeng Yipai's precise insight into user needs has gradually been transformed into market momentum. Officials said that its user co-creation has penetrated into the entire product development cycle, and the upcoming L2.9 intelligent driving system is optimized based on 30,000 user feedbacks.
At the event, Dongfeng Yipai launched the eπ008 Intelligent Driving Edition with an official guide price of 183,600 yuan. The standard configuration of 32 sensing hardware + high-speed NOA marks that high-end intelligent driving has officially entered the practical technology list. The eπOS 2.0 system, which will be pushed to eπ007 at the end of March, will add 12 new functions such as sentinel mode and AI large model, and will involve a richer third-party application ecosystem. In addition, the deepening of strategic cooperation with Huawei will also bring a series of Hongmeng cockpit applications and new product systems in the future.
