Under the theme of "Quality Shaping New Environments and Building Unprecedented" of the 2025 Autumn/Winter Shanghai Fashion Week, Mercedes-Benz once again became the focus with a cross-border art feast. As the official designated automotive partner, on March 26, Mercedes-Benz not only brought the AMG series of performance cars to the show, but also intertwined mechanical aesthetics and fashion genes into a futuristic urban landscape through diversified art co-creation. This fashion narrative that started in Shanghai is not only a dialogue between the automotive industry and trendy culture, but also another interpretation of "performance luxury" by the brand.
Inside and outside the show, Mercedes-AMG reconstructed the urban aesthetic imagination with the limited-time space of "Burning City". The new AMG GT 63 SE PERFORMANCE is the core device of the time-space tunnel. The body lines collide with the sycamore leaf patterns on the streets of Shanghai to create a poetic symbiosis of tradition and future.
Artist Wang Lingchen transformed the apple tree elements of the hometown of AMG founder into city symbols, and together with the sharp shape of AMG SL 63 4MATIC+, they performed a dual sonata of speed and passion. The joint baseball uniform and motorcycle uniform series transformed the roar of the engine into the visual rhythm of street fashion, allowing AMG's speed gene to flow between the folds of urban youth.
This cross-border tension is the result of Mercedes-Benz's continuous exploration in the fashion field in recent years. From the blue and white porcelain inlaid art car at the 2024 Spring/Summer Fashion Week to the PROJECT MONDO G installation co-created with Moncler, the three-pointed star emblem has always been breaking boundaries and forging cars into mobile works of art.
Looking back at the origins of the brand and Shanghai Fashion Week, this cooperation has gone beyond simple commercial linkage. As early as the 45th anniversary of the legendary G-Class off-road vehicle in 2024, Mercedes-Benz took "Climbing to the Peak to Build G" as the theme, deconstructing the hard-core aesthetics of the square box shape into a fashion language. In the opening show hosted by supermodel Lv Yan, the resolute outline of the G-Class formed a dialogue with the flowing fabric; designer Chen Peng used traditional lacquer art to draw the rings of time on the car body, allowing German precision craftsmanship and Chinese intangible cultural heritage skills to reach an aesthetic consensus on the steel body. When the new pure electric G-Class off-road vehicle starts pre-sale in 2025, this fashion narrative that began in the fuel era has already extended to the territory of the electric future.
Mercedes-Benz's fashion crossover has always been based on two parallel threads. On the one hand, it reshapes the expression dimension of mechanical aesthetics with cutting-edge technology, and on the other hand, it activates the contemporary vitality of classic design through cultural collision. In the fashion landscape created by Mercedes-Benz, every collaboration injects imagination beyond time and space into "luxury".
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