

During the 2025 Shanghai Auto Show, car-machine became the focus of the industry. Smart cockpits provide a natural scenario for content services, attracting many high-quality content producers to accelerate their entry. As early as April 2020, The Paper took the lead in deploying car-machine application projects, extending the content ecology to the "third living space", and providing car owners with timely and authoritative news information through AI-driven scenario services, reconstructing user stickiness, and fully demonstrating its determination to deepen the car-machine ecology. In the era of mobile Internet stock competition, the media industry urgently needs to expand new scenarios to achieve sustainable development. The Paper's layout of smart cockpits has far-reaching significance. It is not only a positive response to the trend of "car-connected everything", but also reflects the profound changes in the media industry in the AI era. This innovative practice has been highly recognized by the industry. Xing Yue, Chief Strategy Officer of Banma Smart Driving, commented that The Paper "has the most authoritative content and the richest ecosystem, and is the first choice for users." Zhao Long, General Manager of Great Wall Motors' Space Domain, said: "We chose to cooperate with The Paper because The Paper has more advantages in terms of the authority, richness and depth of its content. Users can learn more about authoritative industry information in fragmented time scenarios during driving." As the number of smart cars continues to grow, "content service providers" represented by The Paper will become the core planners of the "smart experience" of vehicles, using content as a hub to promote tripartite cooperation and build an intelligent closed loop of people, cars and services. (03:51)
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