On April 14, the MINI brand's five-day "24-hour excitement" event kicked off at the Jiangsu Wanchi International Circuit in Nanjing. More than 100 MINI cars gathered here to create a gathering for fans who love driving, "not comparing parameters but comparing happiness."
Since the beginning of electrification, MINI's new family of products have been upgraded one after another. They cover both fuel and pure electric power modes. The body styles include three-door and five-door versions, SUV and convertible models. At the same time, there are also MINI JOHN COOPER WORKS high-performance versions built for cars of different sizes, which can be described as "engine, E and convertible".
At this event, these beautiful cars with both good looks and style made their debut together, lighting up the exciting moments of the drivers and fully demonstrating the flexible control of the cars on the racetrack, kart racing and rally track, verifying the powerful strength of "fast on corners is really fast".
Completing the family puzzle, MINI product lineup is upgraded again
That night, with classic plots from the movie "It's a Scam" and the Monte Carlo Rally recreated, the all-new electric MINI JOHN COOPER WORKS and the all-new electric MINI JOHN COOPER WORKS ACEMAN were announced to the market, with limited-time prices starting from RMB 224,800 and RMB 239,900 respectively. The launch of both cars not only further improves MINI's product layout, but also realizes the electrification of MINI's high-performance cars, and once again defines the ultimate fun of the "cornering bully".
As a classic brand in the small car market, MINI has had an indissoluble bond with motorsports since its birth in 1959. In 1961, Mini made its mark in the racing field with its excellent handling. In the same year, John Cooper built the Mini Cooper and the subsequent Mini Cooper S based on the classic Mini, opening up MINI's glorious journey in events such as the Monte Carlo Rally.
The new electric MINI JCW is the latest successor to this racing gene and the ultimate embodiment of the MINI brand's racing spirit. Thanks to MINI's new DIVC digital brain, it realizes the "two domains in one" of power and chassis control, integrates multiple data, and makes vehicle driving decisions more efficient and more agile.
A lateral force of more than 1g allows the vehicle to maintain its track firmly in curves; the steering response delay is less than 60 milliseconds, the yaw recovery time is less than 500 milliseconds, and driving commands can be quickly converted into precise operations.
In terms of hardware, the new silicon carbide motor has good heat dissipation and high efficiency, achieving a balance between high power and high energy efficiency. The integrated design of the vehicle floor and battery housing increases the torsional rigidity of the vehicle body by 30%; the wheel camber and caster angle are optimized, the center of gravity of the vehicle body is lowered by 38 mm, and the ARB acceleration limited slip stability control system is used to make the vehicle have stronger grip on corners and unparalleled control pleasure.
For an excellent small car, good looks are essential. The exterior design of the new electric MINI JCW is very eye-catching. The black side skirts, C-pillar air inversion blades, rear roof wing and rear diffuser design not only add a sporty atmosphere, but also optimize aerodynamic performance, making the drag coefficient as low as 0.28Cd.
The design of the cabin is also interesting. The industry's first circular OLED central control screen brings 8 "MINI experience modes" that can adjust vehicle performance and incorporate new sound and light effects. The smart personal assistant Spike is always there to accompany you, and the car also supports fun functions such as Selfie wallpaper, screen rubbing and DJing.
In terms of product quality, the new car has undergone rigorous verification of "three years, three highs, and 3 million kilometers". The global test mileage exceeds 3 million kilometers, which is equivalent to four round trips between the earth and the moon. In China, its durability test mileage exceeds 1.72 million kilometers, and the exclusive adjustment and special test mileage reaches 150,000 kilometers. Taking the charging experience as an example, MINI has conducted more than 1,100 charging tests in many places and verified 30 charging piles of different brands to ensure that it can adapt to various climates and usage scenarios.
In its 66-year history, MINI has always focused on two things: "making the car smaller and magnifying the happiness". It has currently gained the support of more than 11 million car owners worldwide, and has won the love of more than 400,000 users in China after 22 years of entry.
The launch of the new electric JCW once again demonstrates MINI's innovation and persistence. No matter how the drive mode changes, MINI JCW always focuses on performance cars, bringing consumers unparalleled driving pleasure.