On April 23, the first day of the 2025 Shanghai Auto Show, SAIC Motor officially released its Overseas Strategy 3.0 - "Glocal Strategy". This "global + local" innovative development strategy marks a new stage in the globalization process of China's automobile industry.
As a pioneer in China's automobile exports, SAIC Motor has built a complete global system in 24 years, from the 1.0 stage when it first exported passenger cars in 2001, to the 2.0 stage when it established a factory in Thailand and started localized operations in 2013, to the current 3.0 stage of the "Glocal strategy".
As of the end of 2024, the Group's cumulative overseas sales exceeded 5.5 million vehicles, ranking first among Chinese automobile companies in exports for eight consecutive years, and its annual overseas sales exceeded 1 million vehicles for three consecutive years, of which sales in developed countries in Europe accounted for 25%, delivering a brilliant "overseas report card".
The "Glocal strategy" released this time will focus on building a localized system ecosystem and a global automotive brand. In the next three years, SAIC Motor will rely on its technological advantages in the field of electric intelligent networking to launch 17 new overseas models, covering the entire product line of SUVs, sedans, MPVs, pickups, etc. The new HEV hybrid system will cover the mainstream market segments around the world, and cutting-edge technologies such as solid-state batteries will also be commercialized.
At the implementation level, SAIC Motor has divided the global market into multiple regions, and has tailored product solutions for each regional market through the strategy of "global thinking, local action". In the field of intelligence, it will upgrade the overseas smart cabin ecosystem and promote the localization of L2 intelligent driving functions; in terms of regional layout, the European market will prepare to build an engineering center, the Southeast Asian market will build a KD factory, and the African market will take Egypt, Morocco and South Africa as strategic fulcrums.
As the core of the strategy, the MG brand has developed into a truly global brand since it was acquired by SAIC in 2007. After the brand is renewed in 2024, Joseph Caban, a global automotive design master, will lead the creation of a new design language. The upcoming MG Cyberster special edition and the new generation MG4 EV will further consolidate its competitiveness in the global market.
SAIC Group said that the implementation of the "Glocal strategy" will achieve a transformation from "scale expansion" to "value creation" and from "product output" to "standard output", and contribute to the construction of a global footprint for Chinese smart manufacturing.
