On April 23, the Shanghai Auto Show opened grandly. Zhang Xinghai, Chairman of SERES Group, had a dialogue with Richard Yu, Executive Chairman of Huawei, Chen Daoming, movie star, and Zeng Yuqun, Chairman of CATL, discussing the growth path of WJE’s wisdom in reshaping luxury and the ultimate experience of WJE M9. Behind these three dialogues is Zhang Xinghai’s consistent core concept - putting users at the center, and practicing user thinking in all aspects, from product development to service experience.
"Wenjie comes from users and goes to R&D." Zhang Xinghai emphasized that user needs are the origin of product innovation. To this end, Wenjie is the first in the industry to invite users to participate in the final inspection of vehicle factories, turning "approval before delivery" into a normalized process, truly allowing users to become the final gatekeepers of quality.
Zhang Xinghai himself sets an example by insisting on test-driving every new car before users. Not long ago, he personally drove the Wenjie M8 from Chongqing to Gang Rinpoche, driving 3,500 kilometers in 55 hours, verifying the reliability of the product under extreme road conditions, just to give the most realistic experience feedback to customers.
This user-first philosophy has borne fruit. At the Shanghai Auto Show, Wenjie announced two impressive statistics: as of April 20, the total mileage of Wenjie users' intelligent extended-range electric driving exceeded 12.4 billion kilometers, with pure electric driving accounting for more than 70%, and the total mileage of intelligent assisted driving exceeded 2 billion kilometers, with the number of activated users accounting for 74%. These figures are not only a reflection of technical strength, but also a testimony to user trust.
From final factory inspection to chairman’s personal testing, SERES is proving with actions that only by truly listening to users and integrating with users can the future be won.
Dialogue with Yu Chengdong: Wenjie insists that "safety is the greatest luxury"
As competition in the new energy vehicle market becomes increasingly fierce, users are upgrading their car purchase decisions from configuration stacking to safety experience. Other survey data shows that safety, intelligence, and quality are increasingly becoming the focus of users.
"Wenjie insists that safety is the greatest luxury. Every Wenjie car has been verified by our R&D testers with safety tests that are higher than industry standards," said Zhang Xinghai.
With the development of intelligence, networking, electrification and sharing, vehicle safety is undergoing a transition from "passive safety" to "active safety + passive safety", to "all-dimensional safety", and then to "intelligent safety". Intelligent safety includes active safety, passive safety, privacy safety, intelligent driving assistance safety, etc.
Take the Q8 as an example. It is waterproof inside and outside, with a wading depth of up to 700mm. Even if children accidentally spill water in the car, the electronic devices inside the car will not be damaged. Under extreme testing, even if 36 bottles of 500ml mineral water are spilled, there is no problem. In addition, in order to protect the privacy and security of users in the car, the Q9 also launched the first intelligent privacy window.
Safety is the foundation of intelligent assisted driving and the real trump card of Wenjie. So far, Wenjie's entire series of models have avoided more than 1.6 million possible collisions. It is reported that Wenjie M9 and M8 will be the first to upgrade Huawei ADS 4 via OTA to achieve continuous advancement in safe travel.
It is worth mentioning that the SERES Intelligent Safety, which was officially released at the Shanghai Auto Show, is the industry's first to define safety by scenarios. It has built an intelligent safety system covering four major safety areas: life protection, body protection, health care, and privacy protection. It protects the safety of people, vehicles, and objects in all aspects, and provides users with safety protection throughout their life cycle.
Dialogue with Chen Daoming: Listening to the voice of users, Wenjie will launch high-end customized services
In the 2024 China New Energy Vehicle User Satisfaction Survey, the Wenjie M9 won the first place in the hybrid large SUV category. It can be said that it is deeply recognized by the market and loved by users, including many celebrities. Chen Daoming, who was invited to the Wenjie booth, generously shared his car experience, "very good." Chen Daoming said, "That's why I dare to recommend it to you on the spot. In the future, I hope to realize the special customization of the Wenjie M9, so that the appearance, interior, seat layout, etc., can better meet my own needs."
In response, Zhang Xinghai said: "Following the idea of user-defined cars, we will continue to give users new surprises. Based on user needs, Wenjie will launch high-end customized services."
Always listening to user needs and responding to them is one of the secrets of Wenjie's continued good reputation. Since the cross-border cooperation with Huawei in 2021, the Wenjie brand has launched four high-end smart electric vehicles, M5, M7, M8 and M9, and the user scale has exceeded 600,000. In the 2024 Brand Health Research released by the market authority Jielanlu, Wenjie's net recommendation value, brand confidence index and average transaction price are all ranked among the leading domestic brands.
Zhang Xinghai emphasized: "We come from users and go to R&D." This concept is being implemented continuously. In response to the calls of many old owners of Wenjie M9 for hardware upgrades, Wenjie also pioneered the original hardware upgrade plan for current car owners when the Wenjie M9 2025 model was released, and promised to continue to upgrade OTA software features to ensure that every Wenjie has a "frequent use and new" experience. A dedicated Wenjie M9 hardware upgrade workshop has been built in the Seres Super Factory, and the specific details are expected to be released in May.
At the launch of Wenjie M8, Wenjie Smart Service was upgraded again, and a smart service system covering pre-sales, delivery and after-sales was built to ensure that users can enjoy worry-free delivery, car use, travel, car maintenance and upgrades. So far, Wenjie has established more than 350 user centers and more than 600 experience centers in more than 220 cities across the country, ensuring that users can enjoy professional and efficient services no matter where they are.
"We will continue to listen to users and constantly improve our products and services," said Zhang Xinghai.
at last
Today, with the rapid development of the new energy vehicle industry, the speed of technological iteration is far beyond people's imagination, but no matter how technology advances, "safety" is always the most fundamental demand of users. In the past, automobile safety was often limited to the five-star rating of collision tests, but SERES has expanded it to an intelligent safety system covering the entire life cycle and all scenarios.
In the future, the competition of new energy vehicles will not only be a competition of endurance and intelligence, but also a competition of safety systems. With its profound technical accumulation and user-first philosophy, SERES has undoubtedly taken a leading position in this competition.
Just as its brand name "SERES" (derived from Greek, meaning "Silk Country", symbolizing high-end and luxury) implies, SERES is redefining the luxury travel experience in the new era with safety as its cornerstone.
