After winning the highest honor in my country's corporate culture field - the National Corporate Culture Outstanding Achievement Special Award in 2023, in May 2024, Chery was selected as the "National Corporate Culture Best Practice Enterprise", once again gaining authoritative recognition in the field of corporate culture construction.
Yin Tongyue, Party Secretary and Chairman of Chery Holding Group, said, "Corporate culture is the sum of all soft power in the process of enterprise development, and determines whether an enterprise can pass on from generation to generation."
Since its inception, Chery has formed corporate culture concepts such as "Little Grass House Spirit" and "Chery People's Quality". Later, Chery took the "Little Grass House Spirit" as the core in practice and continuously integrated the Internet's user thinking, open and collaborative ecological thinking and lean and agile organizational thinking.
It is reported that Chery practices the cultural practice of "three hearts (curiosity, competitiveness, and self-confidence), three powers (leadership, learning, and communication), and two voices (listening to one's own voice and listening to the voices of customers)", using the power of culture to guide the steady development of the group company with annual revenue of over 300 billion yuan and nearly 100,000 employees, and is determined to become a "marathon" runner who adheres to long-termism.
From a small thatched cottage to a Fortune 500 company, Chery has been the No. 1 global company in the export of Chinese brand passenger cars for 21 consecutive years. As a pioneer in the overseas expansion of Chinese cars, the cultural concept of openness, cooperation, mutual benefit and win-win has also accompanied Chery's pace of global operations to more than 80 countries and regions around the world.
Chery adheres to the concept of "In somewhere, For somewhere". As of now, Chery Group's global automobile users have exceeded 13.8 million, including 3.7 million overseas users.
It is reported that thanks to the empowerment and guidance of cultural soft power, today's Chery has made continuous technological breakthroughs and brand improvement, achieving a new round of rapid sales growth. From January to April this year, Chery Group achieved "four firsts": sales of 712,000 vehicles, a year-on-year increase of 55.7%, ranking first in the industry in terms of sales growth rate; sales of new energy vehicles of 93,000, a year-on-year increase of 137.3%, ranking first in the industry in terms of new energy growth rate; exports of 343,000 vehicles, continuing to maintain China's first place in automobile exports; SUV sales of 578,000 vehicles, a market share of 14.4%, ranking first in the industry in terms of SUV market share.
