The smart brand recently launched the Black Gold Spirit limited edition based on smart #1, priced at 219,900 yuan, with a global sales limit of 500 units.
An interesting point is that as the owner of this new black and gold car, smart will contract Peet’s Coffee for you for one year.
Why combine selling cars with coffee?
It is reported that the English name of the Black Gold Spirit Limited Edition is "CREMA EDITION", and the "CREMA" is taken from the golden grease foam on the surface of espresso. The Mercedes-Benz global design team took "CREMA" as inspiration and created a classic black and gold double-color body design of "Silent Black + Corona Gold" for the new car, and used black and gold hidden door handles, multiple CREMA EDITION exclusive logos and exclusive gold keys to highlight the unique luxury and sporty atmosphere of the new car. The interior of the new car also uses the exclusive new Night Gold theme interior, with many gold elements embellished.
Smart Global CMO Zhang Mingxia revealed that this was "the most stylish press conference in the history of smart". She said: "For smart, whose name contains 'art', art, fashion and inspiration are the innate brand genes. In the field of art and fashion, the black and gold combination is a very classic color combination. Smart incorporates the black and gold aesthetics into the car design and joins hands with Peet's Coffee to create inspiration and bring out the smart #1 Black Gold Spirit Limited Edition."
In fact, smart may be the brand that launches limited editions most frequently. So far, it has launched 56 special edition models, including the For Jeremy special edition, Edition BRABUS, Chocolate special edition, #1 Black Gold Spirit limited edition, etc. How to better combine cars with lifestyles, smart has been on the road of exploration.
