On April 23, the 21st Shanghai International Automobile Industry Exhibition 2025 will open at the National Exhibition and Convention Center (Shanghai). SAIC Volkswagen will bring the Volkswagen brand and SAIC Audi to four booths in Hall 5.1 and Hall 3 to showcase the "delivery model" of the strategic results of the joint venture 2.0 era.
During the auto show, SAIC Volkswagen will release five major new cars, each of which will be eye-catching.
On the first day, SAIC Volkswagen's first extended-range concept car will make a stunning debut, positioned as a full-size SUV. This concept car is the Volkswagen brand's first extended-range model in China, integrating German DNA with pioneering intelligent technology, demonstrating the Volkswagen brand's solid pace in its transformation to electrification. Subsequently, the ID.3 GTX and the heavily modified version of the Touron Pro will also make their debut at this auto show, showcasing personalized automotive culture.
In addition, the SAIC Audi A5L Sportback will also be unveiled at this auto show, and the first mass-produced car of the new AUDI brand, which has attracted much attention, will also be unveiled to the public. SAIC Audi has simultaneously made efforts in fuel vehicles and electric vehicles, and has laid out a dual-brand strategy in depth, covering the diverse needs of users with differentiated positioning, injecting strong momentum into the "oil and electric co-development" strategy.
At this auto show, SAIC Volkswagen will show the public its solid steps to deepen the joint venture 2.0. Since May last year, relevant parties of SAIC Volkswagen have signed multiple contracts to further deepen strategic cooperation. In less than a year, several new products of Volkswagen and Audi have been introduced to the audience. In the context of industrial transformation in the new era, SAIC Volkswagen has achieved rapid transformation and rapid and high-quality product landing. In the face of diversified market expectations, SAIC Volkswagen has made full efforts to promote, with user needs as the core, and collaborated with many excellent "smart technology partners" to adapt corresponding solutions based on product definition, provide users with more choices, and realize the dual-wheel drive of "open cooperation + high quality requirements".
There are new cars and new experiences, and SAIC Volkswagen has surprises every day. At the auto show, the SAIC Volkswagen booth will be built into a "quality laboratory" to intuitively display the technical quality, craftsmanship quality, service quality and technological quality. In addition, there are a variety of interactive experience activities, including the CTCC champion team tour, Tencent Music immersive sound experience, and a new food collaboration of "German sausage + Chinese milk tea". The SAIC Audi booth will also set up a children's interactive area, so you can visit the exhibition and take your kids out for a walk. You may as well invite your relatives and friends to check in together. The auto show reservation channel is now fully open, and you are welcome to visit and communicate!
