In this crucial year for global development, Changan Automobile has made a high-profile foray into the European market.
On March 21, with the theme of SHARING THE FUTURE, the 2025 Changan Automobile Brand European Launch Conference was held in Germany, where nine new cars from its three major brands made their debut.
Europe is the birthplace of automobiles. As early as 2001, Changan Automobile established a representative office in Turin, Italy. Zhu Huarong, Chairman of Changan Automobile, shared in English the development process of the company's ties with Europe and its growth and responsibility with excellent local partners.
Changan Automobile Vice President Klaus Zyciora introduced that in the next three years, Changan Automobile will launch three major brands of models in the European market. Among them, the Changan brand (CHANGAN) focuses on the new mainstream mass family users and creates a comfortable and worry-free mobile lifestyle brand; DEEPAL focuses on young users and firmly creates a technological fashion brand; AVATR focuses on the new era leader users and creates a high-end emotional intelligent electric brand.
The first model to be launched in Europe will be the Deep Blue S07, which is expected to be launched in the second quarter of this year. Changan Automobile will also launch 8 products to meet the needs of different users.
Adhering to the "In Europe, for Europe" strategy and promoting localized product research and development, manufacturing, etc., Changan plans to build more than 1,000 sales and service outlets in Europe and recruit more than 1,000 local European employees.
By the end of 2025, Changan Automobile will expand to at least 10 European regional markets and plans to establish operations throughout Europe by 2028.
In the past few months, Changan Automobile has been recruiting and building a local team in Europe. Currently, Changan has signed a memorandum of cooperation with KUHNE+NAGEL and Allianz Partners to provide Changan with warehousing logistics, insurance and service solutions. Changan Automobile will also provide users with timely and considerate services through the global user brand "withU".
In Norway, Changan has signed its first distribution agreement with Motor Gruppen and expects to start opening dealerships in the second quarter; in Germany, Changan has welcomed its first dealer; in the UK, it plans to open up to 60 showrooms by the end of 2025; in Germany, the Netherlands and the UK, Changan Automobile will operate its own national sales company.
Since the release of its global strategy "Ocean Embraces All Rivers" in April 2023, Changan Automobile has gone through two years of planning and completed the launch of regional brands in Southeast Asia, Central and South America, the Middle East and Africa, and Europe.
At present, it is working together with its dealer partners to go overseas and complete the construction of more than 9,000 channel outlets; it has realized the operation of the Middle East and Africa (Dubai) regional spare parts center warehouse, locked in the site selection of the Mexican factory, and laid out five regional business divisions. The Rayong factory in Southeast Asia is about to be put into production. It has achieved the leap from "product going overseas" to "brand going overseas", and continues to advance to "industry going overseas", opening up a "three-step" growth route, and striving to become a new paradigm for the global development of Chinese automobile companies.
