Since the beginning of 2025, the policies on old-for-new and new-purchase subsidy have continued to increase and expand. First, digital products such as mobile phones and tablets were included in the scope of new purchase subsidies for the first time, and then eligible National IV emission standard fuel vehicles were included in the scope of automobile scrapping and renewal subsidies. The number of home appliance subsidy categories also increased from eight to twelve. After the policy was implemented, these "real money" consumption subsidies not only effectively promoted the renewal of mass consumption quality, but also significantly increased consumption enthusiasm.
Significant results in January and February | New trend of state subsidies in the electric two-wheeled vehicle industry
Looking back at the data performance from January to February 2025, we can see that the enthusiasm of the masses to participate is high, which has "exchanged" new consumption momentum and new quality productivity: the retail sales of communication equipment and furniture products of units above the limit increased by 26.2% and 11.7% year-on-year, respectively, and the growth rate was 16.3 and 8.1 percentage points faster than the previous year. At the same time, the retail volume of new energy passenger vehicles reached 1.43 million units, a year-on-year increase of 35.5%, and the retail penetration rate of new energy vehicles reached 44.9%.
It is particularly noteworthy that for green upgraded products, which are also new quality productive forces, the spring breeze of national subsidies has also blown to the electric two-wheeled vehicle industry. According to the Ministry of Commerce, the old-for-new electric bicycle exchange program has achieved positive results this year. As of March 18, 2.044 million electric bicycles were sold and replaced nationwide, driving new bicycle sales of 5.61 billion yuan. More than 2 million consumers have benefited from the policy, with a total application amount of over 1.2 billion yuan in subsidies, 610 yuan per person, benefiting more than 50,000 sales outlets.
During this period, electric bicycle companies represented by Yadea actively cooperated with the implementation of national policies. In addition to enjoying national subsidies, consumers can also use some merchant discounts voluntarily given by some brands. The "national subsidies + enterprise subsidies" jointly contributed to a good start for green consumption in 2025. The electric two-wheeled vehicle industry, which has just begun to blow the new wind of national subsidies, is believed to maintain its upward momentum and benefit people's livelihood.
Government and enterprise "double subsidies" set off a spring green travel car purchase boom
It is understood that with the support of strong official policies, the electric bicycle sales market, which had originally entered the winter off-season consumption, has seen hot sales very early on. Since the beginning of the year, with the expansion of the old-for-new policy, the upstream and downstream of the electric two-wheeled vehicle industry have also cooperated in its implementation and increased their leverage.
Taking the industry leader Yadea as an example, it took the lead in launching the 2025 National Subsidy Action, which accelerated the replacement of old electric vehicles through the dual benefits of "national subsidies + corporate concessions". Users can enjoy a replacement subsidy of up to 1,000 yuan for their old cars, and combined with local consumption coupons, realize a true "zero threshold replacement". As spring is in full bloom and people are looking for spring travel, various stores have also ushered in a significant buying craze, especially the "Yadi Modern High-Looking 10-Layer Safety Protection" modern series, which combines both good looks and quality, has become a hot-selling item for spring cycling. Customers coming to various stores to inquire about "the same style as Wang Hedi" are endless.
At present, the national subsidy policy for electric two-wheeled vehicles is being implemented one after another, and has been implemented in many provinces including Beijing, Guangdong, Jiangsu, Zhejiang, and Shanxi. Taking Nanjing City, Jiangsu Province as an example, the subsidy standard is 30% of the final sales price of a new car after excluding discounts at all stages, with a maximum of 1,000 yuan per vehicle; Zhejiang Province’s subsidy policy is to provide individuals with a subsidy of 40% of the sales price of a new car to replace old electric cars with new ones, with a maximum of 1,200 yuan per vehicle. The subsidy amount does not include the recycling price of the old car. In addition, Yadea has also thoughtfully prepared a "National Subsidy Quick Check" guide for users, and users can query regional policies and store contact information with one click in the [Yadi Smart Driving] mini program.
Technology inclusion丨"new quality productivity" drives policy potential transformation
With the "combination punch" of official policies and Yadea jointly boosting confidence, consumer markets in various regions are thriving, demonstrating the role of leading companies in the industry as a bridge between national strategies and market demand. The 2025 National People's Congress and the Chinese People's Political Consultative Conference will include "new quality productivity" in the government work report, which also points out a technology-driven development path for the industry.
As an industry leader with the highest R&D investment for many consecutive years, Yadea has developed graphene lead-acid batteries with a cycle life three times that of ordinary lead-acid batteries and fast charging technology to solve battery life anxiety, to sodium battery technology solutions that achieve breakthroughs in low-temperature battery life and promote the interconnection of urban charging networks, and then to the Huayu charging and swapping system operation platform with real-time safety monitoring and global management. Through systematic breakthroughs in material innovation, intelligent manufacturing, ecological synergy and other dimensions, we will drive the leap in industrial value with new quality productivity, and promote technological breakthroughs and product upgrades.
Through the triple support of technology + service + subsidy, the general public can gain a real sense of the benefits of technology under the policy, and while saving real money, they can enjoy the convenient travel experience brought by leading companies represented by Yadea. This green channel of "policy-enterprise-consumer" provides a vivid example for the contemporary proposition of "how to effectively transform policies into productivity."
Months of practice in replacing old products with new ones have not only verified the path of "new quality productivity" empowering the real economy through technological innovation and consumption upgrading, but also provided the industry with a transformation model from "policy stimulus" to "habit formation" with the sense of gain of people's livelihood as the core. In the future, with the deepening of technological accessibility and the superposition of the global green wave, China's electric vehicle industry is expected to become a key force in resonating with the "dual carbon" goals and economic growth. It is believed that China's pillar electric vehicle companies, represented by Yadea, will continue to leverage the policy dividend window and create a new paradigm of global intelligent manufacturing with the responsibility of domestic products.
