Cadillac and Costco recently jointly announced that the two parties have officially signed an offline cooperation agreement, and Cadillac IQ will be fully installed in all Costco's offline stores in China.
Since mid-March this year, IQ Ruige has become part of Costco's membership rights system, which is known for its "strict product selection". Consumers can enjoy IQ Ruige’s exclusive member price starting from RMB 247,700 with a valid Costco membership code. In addition, consumers can also enjoy generous benefits such as lifetime warranty for the entire vehicle and three-electric system, lifetime free traffic, and lifetime free OTA upgrades, making IQ Ruige the best choice for 250,000-level luxury pure electric vehicles. The cooperation between Cadillac and Costco has set a precedent for in-depth cooperation between luxury car brands and global retail giants in China. By integrating IQ, the sales leader in the North American luxury pure electric SUV segment, into Costco's consumption scenarios and membership ecosystem, the two parties have achieved a closed loop of online and offline purchasing.
In North America, the cooperation model between Cadillac and Costco has achieved remarkable results. Last year, IQ’s sales through Costco accounted for 70% of its total sales in North America.
