On April 23, the 2025 Shanghai Auto Show officially kicked off. With the theme of "Classic Rebirth", the ORA brand released the brand's future product planning and user ecosystem strategy.
"Good-looking, easy to drive and easy to park are the foundation, while economy, environmental protection and efficiency are the core. These are the basic qualities of a good car." Zhao Yongpo, general manager of the ORA brand, said at the press conference that based on the in-depth insight into urban travel scenarios, ORA will continue to deepen its presence in the small and compact pure electric market to provide users with more efficient and convenient travel options. In the face of the homogenization of industry design, ORA has always adhered to the principle of "aesthetic independence" and created urban travel products that are both exquisite and individual with a unique retro aesthetic design language.
Based on multi-scenario and personalized user needs, ORA has expanded its existing products into multiple versions and planned a series of new models. The ORA Lightning Cat Travel Edition, which debuted at this year's Shanghai Auto Show, combines fashion aesthetics, smart technology and practical space to meet users' needs for outdoor travel, camping and other trendy outdoor life scenarios.
The ORA Lightning Cat Travel Edition uses just the right curve elements to outline the dynamic body contour; the rear design that reconstructs spatial perception not only gives the body a strong visual impact, but also achieves a breakthrough in spatial efficiency in terms of functionality. The trunk opening width is optimized to the leading level in the same class, with a larger volume, so that even large luggage can be easily transported in and out. With the roof luggage rack, it can easily fit a full set of equipment such as tents and folding chairs when camping in the suburbs. In terms of assisted driving, the ORA Lightning Cat Travel Edition can achieve full coverage of scenarios from driving to parking, from highways to urban and rural areas.
In addition, in order to meet the needs of the new generation of family users, ORA will also bring at least two new products to users in the second half of this year.
At the press conference, ORA shared the heartwarming stories of four car owners and officially launched the "ORA Wonderful Life Action", setting up a 2 million yuan incentive fund to encourage users to share a wonderful lifestyle. Excellent content will be integrated into product research and development and brand building to achieve true user co-creation.
