On April 10, Mercedes-Benz released its sales in China for the first quarter of 2024.
Mercedes-Benz sold 168,100 vehicles in China from January to March 2024. Due to the shortage of spare parts and the replacement of some models starting in the fourth quarter of 2023, sales fell slightly compared with the same period last year.
At present, the overall share of luxury brands is under pressure.
According to the China Passenger Car Association, the retail share of luxury brands in March was 15.6%, down 1.6 percentage points year-on-year. However, it pointed out that the shortage of luxury cars caused by the shortage of chip supply has been greatly improved. Luxury brands will better meet customer needs in the future.
Although the total delivery volume in the first quarter was temporarily affected, Mercedes-Benz's main models in China are still in strong demand. Compared with the same period last year, the delivery of domestic pure electric models in the first quarter increased by more than 100% year-on-year; the delivery of domestic C-class cars increased by nearly 50% year-on-year; and the delivery of domestic GLC SUV increased by more than 20% year-on-year. The new long-wheelbase E-Class has continued to receive positive market feedback since its launch in December 2023.
In the high-end luxury product matrix, high-end luxury models represented by the luxury flagship S-Class sedan continue to lead the luxury market segment. Mercedes-Benz brand continues to be the preferred brand for customers in the 1 million and 1.5 million class luxury car market with a steady momentum.
In the first quarter of this year, Mercedes-Benz launched a number of heavyweight models, including the Mercedes-Benz G 500 Legend Special Edition, the Mercedes-Benz G500 Collector's Edition, the new generation Mercedes-Maybach GLS SUV, and the new Mercedes-Benz CLE Coupe, which continued to attract customers' attention.
Against the backdrop of a slowdown in the global pure electric trend and the country's encouragement of diversified energy-saving paths, Mercedes-Benz has responded positively and firmly promoted the electrification process with a diversified driven product series.
All-new Mercedes-Maybach EQS pure electric SUV
It is worth mentioning that at the Beijing Auto Show which will open on April 25, Mercedes-Benz will bring a number of new cars to further promote the development of its business in China.
The all-new Mercedes-Benz G-Class pure electric off-road vehicle will make its global debut; the first mass-produced pure electric model of Mercedes-Maybach, the all-new Mercedes-Maybach EQS pure electric SUV, will be officially launched. Several high-end luxury Mercedes-Benz models will also be launched in the Chinese market this year.
All-new Mercedes-Benz G-Class electric off-road vehicle
The Mercedes-Benz CLA-Class concept car, built on the new MMA platform and using an 800-volt high-voltage platform, will make its China debut, and the new model developed based on the MMA platform will be put into production at Beijing Benz in 2025.
The all-new long-wheelbase E-Class plug-in hybrid model will also make its China debut and will be officially launched in the second quarter.
Mercedes-Benz's exhibition lineup this time covers a full product system from high-end luxury, core luxury to new generation luxury. The huge lineup of new electric cars not only demonstrates its determination to meet the diversified needs of Chinese users, but also responds to the previous media's misunderstanding of its "abandonment of electrification strategy."
Moreover, the Mercedes-AMG Petronas F1 Team will return to the Shanghai International Circuit in the F1 event that returns to China after a four-year absence. On the occasion of the 70th anniversary of the three-pointed star emblem participating in the F1 event, Mercedes-AMG will bring high-performance models such as the new Mercedes-AMG GT 63 SE PERFORMANCE. Carrying high-performance hybrid technology derived from F1 racing, the electrification process of the AMG brand will also usher in a new stage.
