On April 13, the BMW Group announced that BMW Group Chairman Zipzer will visit China along with German Chancellor Scholz and a delegation of entrepreneurs, emphasizing its firm commitment to promoting prosperity through deepening cooperation and continuing to expand investment in China.
Zipzer said: "This year coincides with the 10th anniversary of the establishment of an all-round strategic partnership between Germany and China. I am deeply honored to accompany Chancellor Scholz on his visit to China again. The BMW Group has been rooted in China for 30 years, and its development has benefited from free trade between Germany and China. High-level opening-up policy. We are confident in the prospects of the Chinese market and will continue to invest in China and make greater contributions to deepening Germany-China cooperation.”
Zipse pointed out that the successful development of BMW Group in China is closely related to China's vigorous economic development and social progress over the past 30 years. Over the past 30 years, the BMW Group has always insisted on being "home in China" and is not only committed to making continuous contributions to China's economic growth, but also deeply participating in technological innovation and social and cultural development. At present, it is even more necessary to strengthen international cooperation, promote unimpeded trade, and achieve growth, prosperity, and employment expansion. BMW has always believed that cooperation creates prosperity and growth. The successful development of the BMW Group in China is an example of long-term win-win cooperation between Germany and China; transnational cooperation should become a key force in meeting current and future challenges.
The development of new productive forces covers many key areas such as green development, industrial upgrading and digital innovation, which coincide with the core strategy of the BMW Group. Zipzer said: "Green development is not a path that can be pursued alone, but requires everyone to move forward side by side. Germany and China uphold this common belief, and green development has become a new opportunity for both parties to further expand cooperation. As a leader in sustainable development in the automotive industry, BMW The Group is committed to promoting low-carbon emission reduction across the entire value chain, advocating circular transformation, and creating green productivity with its partners.”
Currently, BMW is collaborating with more than 450 Chinese suppliers and more than 600 dealers' Chinese partners to achieve carbon reduction throughout the industry chain and actively promote the application of innovative technologies of circular economy in the automotive industry. BMW has taken the lead in developing green electricity production and realizing closed-loop recycling of power battery raw materials in China.
BMW's sustainable development strategy is not only about carbon reduction, but also focuses on social development, ecological and cultural fields. Recently, BMW cooperated with the Chinese and Foreign Cultural Exchange Center of the Ministry of Culture and Tourism of China to launch a project to protect the Grand Canal World Heritage. While achieving ecological protection, it also promoted cultural exchanges and mutual learning between China and foreign countries.
The scene of the launching ceremony of "BMW China Cultural Journey - Grand Canal Cultural Protection and Education Public Welfare Project".
Zipse said that industrial upgrading is a key area for win-win cooperation between Germany and China. While BMW is pursuing higher efficiency and higher quality in its production system, it is also actively promoting technological innovation and industrial upgrading in the industry. At present, BMW's Shenyang production base has widely used cutting-edge digital technologies such as artificial intelligence (AI), virtualization and big data.
Zipse reiterated the BMW Group's strategy and commitment to deeply exploring the Chinese market, "China is the future and the largest market in the world for the BMW Group. Our continued success in China is inseparable from the continuous growth and development of our footprint in China."
