In a fiercely competitive market, BMW held an after-sales service quality experience day event to demonstrate its ability to maintain composure amid market turmoil.
On June 28, at the BMW After-Sales Service Quality Experience Day event with the theme of "Relax, I'm Here", dozens of "Quality Experience Officers" fully experienced BMW's service concept and professional strength of "responsibility first, long-term companionship".
BMW positions itself as starting with driving pleasure and being loyal to responsibility.
After a century of development, BMW shoulders the responsibility of a luxury brand and has no upper limit in its pursuit of safety and quality, and after-sales service is an important part of it.
In this process, through the introduction of proactive care services, BMW has changed its services from "passive" to "active": when a problem occurs with the vehicle, BMW intervenes earlier and more proactively, proactively reminds, and eliminates problems and risks at the front end, ensuring that customers have no worries about maintenance, accidents, repairs, breakdowns, and rescue.
Not only that, the high standards and strict requirements that have always been adhered to make the "BMW Select" original high-quality spare parts and accessories durable, reliable and safe.
At the event, BMW professionals introduced in detail the huge difference between original spare parts and non-original products. Taking the simplest windshield washer fluid as an example, BMW original windshield washer fluid has to go through 5,000 inspection processes, and its cleaning power and protection for wipers are much stronger.
BMW is a long-termist in the service timeline. Through continuous digital upgrades, BMW creates a seamless customer experience from online to offline, getting closer to customers and making them feel more convenient.
Whether it is online appointment service, door-to-door pick-up and delivery, real-time vehicle repair and maintenance progress in the e-workshop "chat room", or online payment, a mobile phone can remotely "control" the process at any time, saving customers time and costs.
It is reported that BMW's professionalism and trustworthiness are reflected in its perfect dealer network and professional and constantly improving after-sales technicians and talents. Through the nationwide promotion and innovative upgrade of the "BMW Network Innovation Project", it brings consumers a comfortable and heartwarming service experience. At the same time, innovative training and after-sales skills competitions have trained and selected 3,683 service consultants with new energy certification and 2,433 technicians with high-voltage certification for BMW, and also prepared for new energy maintenance capabilities.
Currently, BMW has more than 700 dealerships and service outlets covering 315 cities across the country, which serve as the touchpoints and windows for customers to perceive service quality.
As a leader in the global automotive industry, BMW is committed to being an influential company with values that drives society forward. In the 30 years since entering China, BMW has always adhered to the core value of "responsibility first", maintained its composure in the turbulent market, and always done only difficult but correct things.
From 0 to 7 million users, BMW's commitment has remained unchanged, and in practice, the core concept of "responsibility first" is implemented. BMW customer service will provide long-term companionship with high-quality services that exceed expectations, and provide more than 7 million Chinese customers with a safe, worry-free and secure car-using experience.
