When Zeekr and Lynk & Co announced the completion of their strategic integration in November this year and the outside world was paying attention to where Lynk & Co would go, on December 22, the Lynk & Co Z20 launch conference and 2024 Co-customer conference were grandly held at the Shanghai West Bund Dream Center.
This is Lynk & Co’s first new car launch after the merger of the two brands.
Lynk & Co Z20 is also the second pure electric car and the first pure electric SUV of the Lynk & Co brand. The three models are priced from 135,900 to 150,900 yuan for a limited time. This compact SUV, positioned as a "city decompression car", is ready to impress users with its crushing appearance, cool performance and fun chill space.
Interestingly, it belongs to the same market segment as the Zeekr X, which is priced between 149,000 and 199,000 yuan. Therefore, how to avoid internal strife after the merger of Lynk & Co and Zeekr has naturally become a primary topic in media interviews.
An Conghui, President of Geely Holding Group and CEO of Zeekr Intelligent Technology, emphasized in an exclusive interview: The Zeekr brand will develop upward, while Lynk & Co will develop in a broader direction, accounting for approximately 60% of the company's sales in the future. This will drive the development of Zeekr Technology Group forward, with the goal of becoming a world-leading high-end luxury new energy vehicle group.
An Conghui, President of Geely Holding Group and CEO of Zeekr Intelligent Technology
"After the integration of Zeekr and Lynk & Co, we hope that Zeekr Technology Group can become China's 'BBA (Mercedes-Benz, BMW, Audi)' brand in the field of new energy vehicles."
According to its introduction, the Zeekr brand has the vast R architecture for large cars, and it will continue to develop upward, focusing mainly on large and mid-to-large models, while Lynk & Co will continue to upgrade on Volvo's SPA platform. The two parties have completely unified technical routes in terms of intelligence.
In the A-class, A+-class and B-class market segments, which are the most competitive and the largest, Lynk & Co will focus mainly on hybrid models, while Zeekr will focus mainly on pure electric models to ensure that there will be no conflict between the two brands.
For the small car segment, future plans are all on the Lynk & Co brand.
Lin Jie, Senior Vice President of Geely Auto Group and General Manager of Lynk & Co Auto Sales Company
Lin Jie, senior vice president of Geely Auto Group and general manager of Lynk & Co Auto Sales Company, further stated that Lynk & Co's layout in the pure electric market is relatively restrained. For example, the three new models planned to be launched in 2025 will be mainly plug-in hybrid products, and there will be no pure electric products. For pure electric products, Lynk & Co does not seek a large number, but only wants to do a good job of the two existing products, Z10 and Z20.
In other words, in the future, Lynk & Co will focus on plug-in hybrid products. In addition to the difference in energy forms, more importantly, Lynk & Co will still stick to its own personality and style.
As a global high-end new energy brand co-created with users, Lynk & Co has always continued to change travel with the spirit of challenging conventions, and resonated deeply with young users with its trendy lifestyle of "more than just a car".
2024Co Guest Conference
Just like the Co-Customer Conference, which has been held for seven consecutive years after the launch of Z20, it is not only an annual user festival, but also showcases Lynk & Co's achievements in building a user ecosystem that is "more than just a car".
At present, Lynk & Co has accumulated more than 1.3 million car owners, 5 million App users and nearly 10 million fans on social platforms.
"After the integration, under Zeekr Technology Group, the dual-brand strategy of Lynk & Co and Zeekr remains unwavering. Facing users and consumers, everything is completely independent. We share in the middle and back-end aspects, such as after-sales system construction, channel development, and some public relations resources, including digitalization, IT, etc. This will greatly reduce costs and expenses and at the same time be more efficient." An Conghui said.
Public data shows that in November this year, Lynk & Co delivered about 33,000 vehicles, Zeekr delivered about 27,000 vehicles, and the two brands delivered nearly 60,000 vehicles in total. In the first 11 months of this year, Zeekr and Lynk & Co delivered more than 450,000 vehicles.
"After the integration of Zeekr and Lynk & Co, we will achieve the goal of more than one million vehicles in 2026. The compound annual growth rate is 40%." An Conghui believes that a high-end car brand needs to have an annual sales volume of at least one million vehicles to cope well with the competition in the future global market. After the integration of Zeekr Technology Group, the two brands will soon achieve the goal of more than one million vehicles and enhance their overall competitiveness.
